About the Role
This position leads the development and execution of influencer and podcast marketing strategies to amplify brand visibility and connect with target audiences through authentic content partnerships.
Responsibilities
- Develop and execute influencer marketing strategies to expand reach and engagement
- Identify and onboard relevant content creators and podcast hosts
- Negotiate partnership terms and manage ongoing influencer relationships
- Track campaign performance using analytics tools and adjust tactics as needed
- Coordinate content calendars across multiple influencer channels
- Ensure brand alignment in all external communications and creative assets
- Produce detailed reports on ROI and audience response metrics
- Collaborate with creative teams to develop compelling campaign concepts
- Manage budget allocations for influencer and podcast initiatives
- Stay current with industry trends and emerging platforms
- Optimize outreach strategies based on campaign learnings
- Support cross-functional marketing campaigns with influencer integration
- Build and maintain a scalable database of influencer contacts
- Evaluate potential partners based on audience demographics and engagement quality
- Lead podcast guest booking and promotional scheduling
- Oversee the production timeline for branded podcast content
- Develop pitch materials and outreach templates for partner acquisition
- Foster long-term relationships with key creators for repeat collaborations
- Ensure compliance with advertising regulations and disclosure requirements
- Coordinate legal review for contracts and talent agreements
- Align influencer efforts with broader marketing goals
- Provide creative direction to influencers while maintaining brand voice
- Monitor social sentiment and public response to campaigns
- Drive innovation in storytelling formats across audio and video platforms
- Contribute insights to product and content development teams
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Collaborative marketing team focused on digital innovation and audience growth
About the Role
You will own end-to-end influencer and podcast marketing campaigns, from strategy and partner selection to performance analysis and optimization. This role requires a balance of creative vision, analytical rigor, and relationship management to scale impact across digital channels.
What We’re Looking For
We seek a results-oriented marketer with hands-on experience building creator networks and driving measurable outcomes through audio and social content. The ideal candidate thrives in dynamic environments and brings a data-informed approach to storytelling and partnership development.
Available for qualified candidates