Zenni Optical is hiring a Manager, E-Commerce Site Merchandising to join our dynamic team. In this role, you will be responsible for driving online sales, conversion rates, and profitability by optimizing product categorization, search, navigation, and visual presentation. You will align site content with marketing campaigns, manage the promotional calendar, analyze customer behavior, and ensure a seamless shopping experience.
What You'll Do
- Partner with analytics to translate customer behavior and performance data into actionable merchandising strategies.
- Enhance product search and taxonomy for better product discovery, navigation, site search performance, and product placement.
- Curate collections and ensure product listings are accurate.
- Contribute to the onsite personalization roadmap, including dynamic PLP/PDP recommendations, search re-ranking, and segmented content experiences.
- Provide guidance on the content strategy for each customer segment.
- Define and use A/B and multivariate testing to validate hypotheses and optimize the conversion funnel.
- Support in defining promotion strategies grounded in margin analysis.
- Partner with cross-functional teams to execute the digital promotional calendar, including key brand events.
- Own and elevate the brand storytelling across the site.
- Coordinate the launch of products, promotional banners, and seasonal content.
- Execute category plans, curate collections, and manage product bundling, up-sell, and cross-sell strategies.
- Manage and optimize site content through the Contentful CMS.
- Analyze key performance indicators such as conversion rate, bounce rate, and revenue per visit.
- Utilize data analytics to measure site performance, evaluate promotion effectiveness, and adjust strategies.
- Partner with Frames Operations, Marketing, Product, and IT teams to align inventory, marketing messaging, and site functionality.
- Manage multiple projects simultaneously while prioritizing tasks based on business objectives.
- Partner with the Product team to ensure product and technical specs are accurately translated for the consumer.
- Manage Site Merchandising Team members.
What We're Looking For
- 5+ years in e-commerce merchandising, preferably in Eyewear, Fashion, Accessories, or Health/Beauty.
- Experience with e-commerce platforms and web analytics tools such as Google Analytics, ContentSquare, and merchandising tools like Algolia or Bloomreach.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proven ability to translate promotions and campaigns into high-converting site traffic.
- Knowledge of SEO best practices and how to optimize website content for search engines.
Nice to Have
- Eyewear background.
- Located in the California Bay Area.
Technical Stack
- Google Analytics
- ContentSquare
- Algolia
- Bloomreach
- Contentful CMS
Team & Environment
You will work closely with cross-functional teams, including e-commerce leaders, marketing, creative, and product development. This role reports to the VP, Frame Strategy.
Benefits & Compensation
- Annual Bonus Program
- Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
- Basic Life and AD&D with option for additional voluntary coverage
- Short and long term disability coverage
- 401k with up to 4% match
- EAP and Spring Health that gives you and dependents access to free therapy and coaching
- Free access for you and your family to our digital wellness platform - Wellness Coach
- Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s
- Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
- Family forming & fertility support and services through Maven
- Annual Zenni Gift Card
- Compensation: $97,000 - $121,200 for candidates outside of California. $106,700 - $133,320/year for California-based candidates.
Work Mode
This is a hybrid role open to candidates in Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, and Virginia.
Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
