Banff Centre for Arts and Creativity is hiring a Manager, Digital Marketing to plan, execute, and analyze digital marketing campaigns. You will manage the paid advertising budget and use data-driven insights to promote programs, events, and international ticket sales for our arts and cultural initiatives.
What You'll Do
- Develop and execute comprehensive paid digital marketing strategies aligned with organizational goals.
- Oversee the planning, execution, and optimization of paid advertising campaigns across platforms like Google, Meta (Facebook), and Instagram.
- Monitor campaign performance, analyzing key metrics to assess effectiveness and make data-driven adjustments.
- Manage the digital marketing budget, ensuring optimal allocation of resources to maximize ROI.
- Collaborate with the creative team to guide creative needs from a data-driven perspective and create digital design for related assets.
- Utilize audience segmentation, targeting, and A/B testing to deliver personalized marketing messages and improve performance.
- Utilize analytics tools to track campaign performance and generate comprehensive reports for stakeholders.
- Work closely with the events team and collaborate with external partners, vendors, and agencies as needed.
- Stay updated on the latest trends in digital marketing and implement industry best practices.
What We're Looking For
- A university degree or college diploma in communications, marketing, public relations or a related field; or relevant acquired experience.
- Minimum 5 years experience in a web/digital marketing environment, including hands-on understanding of current trends.
- Strong understanding of social media, content marketing, web and email marketing best practices.
- Experience in user experience, web navigation, UX/UI, wireframes and mockups.
- Experience with CRM environments.
- Proficient in web development tools including HTML, CSS, JQuery, Adobe Photoshop, Illustrator, XD as well as video editing software.
- Familiarity with best practices in Information Architecture.
- Extensive experience with Google Analytics, Tag Manager, SEO/SEM, MS Office.
- Highly motivated self-starter with demonstrated ability to successfully manage multiple tasks and projects.
Nice to Have
- Social Media analytics (Facebook, Instagram, Twitter, LinkedIn) an asset.
- Digital Advertising Experience an asset.
- Experience with online content management systems (WordPress / Drupal), SEO, and email marketing software (MailChimp, Constant Contact).
- Bilingual (French, English) an asset.
Technical Stack
- HTML, CSS, JQuery
- Adobe Photoshop, Adobe Illustrator, Adobe XD
- Google Analytics, Google Tag Manager
- MS Office, WordPress, Drupal
- MailChimp, Constant Contact
Team & Environment
This role is part of the Marketing and Communications team and reports to the Director, Marketing.
Benefits & Compensation
- Compensation range: $68,714 - $102,040 based on experience.
- Transitional staff housing options (based on availability).
- Employee Assistance Program.
- Staff cafeteria and restaurant discounts.
- Professional development opportunities.
- Onsite fitness facility at a discounted rate – first month free for new staff.
- Twenty paid vacation days and four personal days annually, pro-rated for this term.
Work Mode
This is a hybrid role. Remote and hybrid options are available, with preference given to candidates located in the Bow Valley, Alberta, Canada.
Banff Centre for Arts and Creativity is an equal opportunity employer.
