Responsibilities
- Responsible for executing loyalty strategy including offer creation, retention strategies, and efforts to increase member value
- Act as the reporting and insight expert for the loyalty team by creating dashboards from disparate data sources and interpreting past results to shape future strategy
- Leverage SQL, data visualization tools, and customer data platform systems to derive insights and strategies to increase member value
- Analyst customer behavior, transaction data, and loyalty program performance to uncover growth opportunities
- Utilize consumer insights to segment and personalize loyalty offers, including paid digital options
- Continuously develop and scale the Customer Lifecycle Journey, presenting recommendations
- Manage and develop the loyalty offer calendar, including retention and campaign promotions
- Ensure loyalty initiatives are integrated into broader marketing efforts
- Collaborates cross functionally with IT, data teams, marketing and operations to flawlessly execute loyalty strategy
- Generate actionable consumer insights through data analytics, surveys, and market research continuously monitor industry trends and competitive insights to identify new opportunities and potential threats
- Responsible for all communication channels related to COBS Club
- Maintain and manage the COBS Club portal page, ensuring it remains updated with updated content and reports
- Other projects and duties as assigned
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, Statistics, or related fields
- Minimum 2 years experience in roles involving development and execution of data-driven strategies for Loyalty, CRM, CDP, and Digital Marketing
- Strong SQL, Power BI, and excel skills required
- Effective communication skills
- High degree of technological literacy
- Excellent verbal and written communication skills
Nice to Have
- Experience creating and managing loyalty, CRM, and digital marketing strategies an asset
- Strong project management skills in overseeing multiple projects and meeting tight deadlines
- Knowledge of Retail and/or Franchising is an asset
Benefits
- A flexible work arrangement
- Competitive salary, company bonus, and vacation plan
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Flexible Spending Account
- Paid sick, mental health, and personal leave days
- Paid day for community service or volunteer opportunity
- On-site gym facility
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats!
Additional Information
- We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.
- We are an equal opportunity employer and value diversity at our company.
- Accessibility Accommodation is available upon request for applicants and employees with disabilities. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.
