COBS Bread is seeking a Loyalty Marketing Analyst to join our team. In this hybrid remote role, you will be responsible for creating and executing data-driven strategies at every stage of the customer journey using data acquired through our platform. Your work will provide valuable consumer insights to inform decision-making across the Loyalty Team and the broader organization.
What You'll Do
- Execute loyalty strategy including offer creation, retention strategies, and efforts to increase member value
- Act as the reporting and insight expert for the loyalty team by creating dashboards from disparate data sources and interpreting past results to shape future strategy
- Leverage SQL, data visualization tools, and customer data platform systems to derive insights and strategies to increase member value
- Analyze customer behavior, transaction data, and loyalty program performance to uncover growth opportunities
- Utilize consumer insights to segment and personalize loyalty offers, including paid digital options
- Continuously develop and scale the Customer Lifecycle Journey, presenting recommendations
- Manage and develop the loyalty offer calendar, including retention and campaign promotions
- Ensure loyalty initiatives are integrated into broader marketing efforts
- Collaborate cross functionally with IT, data teams, marketing and operations to flawlessly execute loyalty strategy
- Generate actionable consumer insights through data analytics, surveys, and market research
- Continuously monitor industry trends and competitive insights to identify new opportunities and potential threats
- Responsible for all communication channels related to COBS Club
- Maintain and manage the COBS Club portal page, ensuring it remains updated with updated content and reports
What We're Looking For
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, Statistics, or related fields
- Minimum 2 years experience in roles involving development and execution of data-driven strategies for Loyalty, CRM, CDP, and Digital Marketing
- Strong SQL, Power BI, and Excel skills
- Effective communication skills
- High degree of technological literacy
- Strong project management skills in overseeing multiple projects and meeting tight deadlines
- Excellent verbal and written communication skills
Nice to Have
- Experience creating and managing loyalty, CRM, and digital marketing strategies
- Knowledge of Retail and/or Franchising
Technical Stack
- SQL
- Power BI
- Excel
Team & Environment
You will report directly to the Loyalty Program Manager and be part of a dynamic, driven, high-achieving, close-knit and fun-loving team.
Benefits & Compensation
- Compensation range of $63,000 - $68,000 based on experience
- A flexible work arrangement
- Competitive salary, company bonus, and vacation plan
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Flexible Spending Account
- Paid sick, mental health, and personal leave days
- Paid day for community service or volunteer opportunity
- On-site gym facility
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and COBS Bread and treats
- Fresh COBS Bread product delivered daily to our Vancouver Support Office
Work Mode
This role operates on a hybrid remote basis and is located in Vancouver, BC.
We are an equal opportunity employer and value diversity at our company.
