Lithia & Driveway (LAD) is hiring a Paid Social Specialist to create and manage all internal paid social media marketing campaigns. You will work directly with our stores to develop effective strategies and administer shared pixels and catalogs with third-party partners.
What You'll Do
- Set up and manage paid social ads for Facebook, Instagram, and other potential platforms
- Research and create specific audiences for granular targeting in each ad set
- Monitor and optimize campaigns daily, weekly, and monthly by analyzing performance data, forming hypotheses, and testing new approaches
- Establish workflow for new ad insertions through project management software
- Identify high- and low-performing stores based on established KPIs
- Provide store-specific reporting on an established frequency or on request
- Assist in the development and automation of scorecard reporting
- Setup new pixels and catalogs for new accounts
- Handle administration of Facebook Business Manager assets
What We're Looking For
- Strong attention to detail
- Sense of urgency
- Excellent communication skills
- Experience with data analysis and various reporting tools
- Facebook Business Manager experience
- High School graduate or equivalent, 18 years or older
Nice to Have
- Bachelor’s degree
Technical Stack
- Facebook Business Manager
Benefits & Compensation
- Salary: $40,000 - $60,000 annually
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Work Mode
This is a fully remote position.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
