Responsibilities
- Architect and execute the end-to-end journey for our enterprise healthcare provider customers.
- Increase product adoption, defend retention, and identify signals for account expansion.
- Transform raw customer data into sophisticated engagement programs.
- Turn 'moments of risk' into 'milestones of loyalty' by ensuring our customers—from RCM billing teams to C-suite executives—constantly see the ROI of the Candid platform.
- Map and refine the multi-persona customer journey.
- Identify friction points in the provider experience and deploy high-impact interventions (content, digital touchpoints, or human-led plays) to ensure seamless transitions from implementation to long-term advocacy.
- Partner with Growth and Delivery teams to identify 'expansion-ready' accounts.
- Develop marketing playbooks that surface white-space opportunities and drive incremental value beyond initial collections.
- Design and launch end-to-end engagement campaigns.
- Own the creative brief, vendor management, and asset production (Email, ABM, Personalized Gifting, and Executive Experiences) with a relentless focus on conversion and stickiness.
- Act as a strategic feedback loop for the organization.
- Own customer sentiment mechanisms (e.g., NPS, KLAS) and translate that data into actionable insights for the Product and Leadership teams.
- Engage with Delivery team as they develop compelling, data-backed narratives for Quarterly Business Reviews (QBRs), and work to transform these results into data points that can be used by Sales.
- Partner with Product Marketing and Ops to launch new features.
- Develop the education and communication strategies required to drive deep platform stickiness across complex healthcare workflows.
- Proactively identify and cultivate customer champions.
- Turn successful implementations into a library of high-value assets, including case studies, webinars, and speaking engagements that amplify Candid’s market leadership.
- Define and track the North Star metrics for the lifecycle function, including Time-to-Value (TTV), Adoption Rate, and Churn Propensity.
Requirements
- 5-7 years in Lifecycle, Customer, or Growth Marketing, ideally within B2B SaaS or Healthcare Tech.
- Ability to navigate complex, multi-stakeholder buying committees.
- Experience working with CRM and Marketing Automation tools (e.g., Salesforce, HubSpot) and the ability to leverage BI tools (Tableau, Looker) to segment audiences and measure impact.
- Exceptional writing and presentation skills, with the ability to influence both technical product leads and executive-level customers.
Benefits
- Equity
- Employee benefits
Work Arrangement
Hybrid
Additional Information
- We are looking for employees to join our in-person culture in our New York City, San Francisco, or Denver Offices.
- Given Candid Health’s funding and size, we heavily value the potential upside from equity in our compensation package.
- Further note that Candid Health has minimal hierarchy and titles, but has broad ranges of experience represented within roles.
