Klaviyo is hiring a Lead Video Strategist & Producer to architect and operationalize a strategic, repeatable video engine within Marketing. You will develop recurring formats, build scalable production systems, and deliver high-quality, on-brand video programming across web, YouTube, social, and digital channels. This role combines creative leadership, editorial thinking, and hands-on production expertise to ensure video content is compelling, sustainable, and strategically aligned with marketing goals.
What You'll Do
- Design and implement scalable production workflows, templates, standards, and 'kit' components to support high-volume content creation.
- Build repeatable systems that balance quality, speed, and efficiency.
- Identify and implement workflow optimizations, including responsible use of AI-enabled tools.
- Define the video roadmap for SEO and Answer Engine Optimization (AEO).
- Work across the organization, partnering with Marketing and Customer Education teams.
- Lead and direct external agency partners and internal resources.
- Build and own the systems required to produce video series at scale.
- Partner with teams to identify high-impact video opportunities.
- Translate business objectives into structured video initiatives.
- Coordinate with external partners and freelancers as needed.
- Actively implement AI-enhanced workflows and emerging video technologies.
What We're Looking For
- 8+ years of experience in video production, content strategy, and creative direction.
- Demonstrated ability to lead complex projects across multiple departments.
- Expertise in high-quality motion graphics and engaging video editing, balanced with strategic leadership.
- Deep proficiency in Premiere Pro, After Effects, and Figma, with mastery of AI-driven production and personalization tools.
- Proven ability to simplify complex concepts into engaging visuals and repeatable content formats for a global B2C audience.
Nice to Have
- Extensive experience in a fast-paced SaaS environment.
- Deep background in storytelling-driven content that blends aesthetics with functional educational value.
- Strong, proven understanding of YouTube, SEO/AEO, and social video content strategy.
- Exposure to 3D design (C4D, Blender) or immersive web technologies.
- Proven experience directing and managing large-scale video production budgets and overseeing external agencies.
Technical Stack
- Premiere Pro
- After Effects
- Figma
- AI-driven production tools
- Personalization tools
- C4D
- Blender
Team & Environment
Part of the Brand, Creative, & Events Team in Marketing.
Benefits & Compensation
- Annual cash bonus plan
- Equity
- Sign-on payments
- Comprehensive range of health, welfare, and wellbeing benefits
- Compensation: $112,000 — $168,000 USD
Klaviyo is committed to a policy of equal opportunity and non-discrimination.
