The Lead Recurring Giving Specialist will own and grow the recurring giving program at the Wikimedia Foundation, focusing on donor retention, upgrade, reactivation, and long-term value of monthly and annual donors. This role operates in a remote-first, globally distributed environment committed to equity, inclusion, and mission-driven fundraising.
What You'll Do
- Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors.
- Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour.
- Contribute to sustainer acquisition strategy guided by the dedicated team.
- Design and optimise tailored donor journeys to deliver an optimal donor experience across onboarding, retention, upgrade, reactivation, and win-back.
- Lead and continuously improve dunning processes, including payment retries, recovery strategies, lapse prevention, and reactivation campaigns.
- Oversee and optimize self-management donation tools.
- Continually refine supporter touchpoints ensuring all recurring giving communications are donor-focused and aligned across channels.
- Oversee campaign implementation end-to-end, conducting complex data selections and segmentation, ensuring strong execution.
- Monitor KPIs, produce reports and adjust tactics to meet revenue and targets related to acquisition (in partnership with the dedicated team), retention, attrition, recovery, upgrade, and lifetime value.
- Contribute to the development and management of the acquisition and recurring giving budget.
- Support forecasting and performance re-projections.
- Partner with the data team to ensure analysis supports strategic decision-making.
- Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements.
- Support the Audience Strategy team in initiatives beyond recurring giving aiming to enhance donor upgrade opportunities and increase donor lifetime value (LTV).
- Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric.
What We're Looking For
- Experience managing and analysing sustainer giving programs.
- Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor lifetime value.
- In depth knowledge of supporters, the market and the charity sector to predict future trends, across global fundraising markets.
- Experience launching, managing, and testing fundraising campaigns and dunning processes across multiple channels, as well as integrated direct response marketing principles.
- Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments.
- Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions.
- Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and departments.
- A proactive and results-oriented approach, with a commitment to continuous improvement and learning.
Benefits & Compensation
- Remote-first organization with staff in 40+ countries.
- Salaries set competitively, equitably, and consistently with values and culture.
- U.S. benefits and perks (specifics not detailed but implied).
- Equal opportunity employer with commitment to diversity, inclusion, and equity.
- No discrimination based on race, religion, color, national origin, sex, pregnancy, parental status, sexual orientation, gender identity, age, veteran status, disability, genetic information, or other protected characteristics.
Compensation range is US$114,758 to US$177,097 for U.S.-based applicants; adjusted for country of hire for non-U.S. applicants.
Work Mode
Remote-first organization; employees may be based in any of the supported locations globally, including: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Brazil, Canada, Colombia, France, Germany, Ghana, India, Indonesia, Italy, Kenya, Mexico, Morocco, Netherlands, Poland, Singapore, South Africa, Spain, Switzerland, and United Kingdom.
The Wikimedia Foundation is an equal opportunity employer that values diversity and inclusion. It does not discriminate based on race, religion, color, national origin, sex, pregnancy, parental status, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other legally protected characteristic.
