Lead the development and execution of comprehensive digital fundraising initiatives for nonprofit organizations, shaping strategies that connect with audiences and drive measurable outcomes. You'll design integrated campaigns across email, digital advertising, and content platforms to meet donation goals and expand supporter engagement.
Key Responsibilities
- Develop and manage multichannel digital strategies that align with client missions and fundraising targets
- Lead email campaign planning with a focus on conversion, timing, and audience segmentation
- Partner with creative teams to shape compelling messaging and visual concepts
- Coordinate with digital advertising specialists to deploy and monitor paid campaigns across social media, search, programmatic, and streaming platforms
- Analyze performance data to refine campaigns, improve ROI, and guide strategic decisions
- Conduct digital audits to assess past performance and establish benchmarks for future growth
- Maintain awareness of industry developments, emerging tools, and evolving donor behaviors
- Share insights and lead discussions on innovative approaches within the team
- Communicate clearly with clients, manage expectations, and deliver actionable reporting
Qualifications
Proven experience in nonprofit fundraising or large-scale digital marketing, with a strong background in email marketing, digital advertising, and performance analytics. You should be comfortable interpreting data, guiding creative direction, and mentoring team members in a fast-paced agency setting.
