For You Advertising is hiring a Lead Creative Strategist to play a pivotal role in scaling performance for our highest-value TikTok marketing clients. You will blend expert-level hands-on delivery with team leadership and high-impact influence. This position offers fast progression opportunities in our rapidly scaling agency.
What You'll Do
- Own strategy and delivery for highest-value accounts, driving sustained performance through data-led creative strategies.
- Deliver measurable account growth through big-swing creative concepts, strong funnel logic, and strategic forecasting.
- Act as the strategic benchmark for the wider team, leading by example across concepting, reporting, communication and culture.
- Manage and mentor a minimum of 2 junior strategists, owning development plans, performance coaching, and progression roadmaps.
- Lead the pods your direct reports sit within, offering hands-on guidance to ensure pod-wide performance success.
- Act as the primary escalation point for performance challenges or operational blockers within your pods.
- Champion knowledge-sharing by running internal training sessions, contributing to frameworks, and seeding insights into internal databases.
- Share external inspiration, frameworks, and industry innovation to raise the creative bar across the team.
- Drive innovation of new frameworks to drive creative diversity.
- Support with onboarding and levelling-up junior strategists at pace as they join the business.
- Work closely with the Head of Performance and CCO to identify bottlenecks, shape new workflow processes, and stress-test operational changes.
- Feed learnings and macro insights into senior leadership to improve department-wide systems and growth strategies.
- Support in the upkeep of documentation and databases such as prompt and context libraries.
What We're Looking For
- 4+ years in creative strategy, performance creative or paid social.
- Proven track record of scaling Meta/TikTok creative using data-driven processes.
- Strong analytical capability - turn data into hypotheses and direction.
- Experience leading client strategy and guiding cross-functional teams.
- Confident presenting to senior stakeholders internally and externally.
- Exceptional communication and deck/storytelling capability.
- Ability to manage multiple accounts with clarity and commercial awareness.
- Deep understanding of buyer psychology and performance marketing principles.
- High standards, excellent attention to detail and a strategic mindset.
Nice to Have
- Agency background preferred.
Team & Environment
You will manage and mentor a minimum of 2 junior strategists and lead the pods they sit within. The role sits within the Creative Strategy department and reports to the Chief Creative Officer (CCO).
Benefits & Compensation
- Compensation: £60,000 - £70,000 DOE
- 27 days holiday + your birthday off.
- Private health & dental insurance.
- Company pension.
- Regular team socials, creative workshops and a culture built around growth.
- Access to a beautiful collaborative HQ in Oval, Central London.
Work Mode
This is a hybrid role offering remote working, up to 30 days working abroad, and access to a London HQ.
For You Advertising is an equal opportunity employer.
