Royal Caribbean Group is looking for a Lead Content Strategist to direct content strategy and content management for Celebritycruises.com. You will focus on Adobe Experience Manager data management, ship deployment, and Go-To-Market campaigns, collaborating with UX, design, development, analytics, and product teams to ensure a cohesive on-brand guest journey.
What You'll Do
- Lead content strategy for Celebritycruises.com across itineraries, ships, and experiences, ensuring a consistent brand voice and guest-centric messaging.
- Own content data management in Adobe Experience Manager (AEM): defining taxonomies, metadata schemas, content types, reusable components, and governance.
- Govern content data quality in AEM: maintain accurate ship specs, itineraries, pricing, availability, and product data; implement data validation and audits.
- Manage ship deployment content calendar: coordinate timely updates and ensure alignment with product roadmaps and marketing campaigns.
- Oversee UAT, QA, and testing for content-related tools and processes; identify opportunities to improve content capabilities.
- Collaborate with UX, design, and development teams to optimize content layouts, information architecture, navigation, and link strategies.
- Monitor Web Analytics, business performance, and customer satisfaction to identify opportunities; perform content audits to close gaps.
- Plan and conduct content experiments and A/B tests; synthesize results into actionable recommendations.
- Partner with analytics and SEO/AEO teams to understand guest needs and optimize content for search and users.
- Drive end-to-end content creation for campaigns and site initiatives, including copy, assets, localization, and data integration.
- Manage publishing workflows in AEM: approvals, version control, change management, and documentation.
- Conduct regular content inventories and audits to identify issues such as thin or duplicate content, broken links, and navigation gaps.
- Support personalization and AI-enabled enhancements to the guest journey, including recommendations.
- Support product prioritization and ship deployment initiatives by ensuring content readiness.
- Communicate strategy and progress to stakeholders and leadership; evangelize content governance and best practices.
What We're Looking For
- Bachelor's degree in Marketing, Business, Journalism, English, or a similar field.
- 6+ years of professional experience with web content strategy.
- In-depth knowledge managing content for one or more of the following: digital campaigns, websites and landing pages, emails, or mobile applications.
- 3+ years of experience working within a content management system.
- Ability to devise holistic content marketing strategic plans and execute at both strategic and tactical levels.
- Well-versed in content marketing best practices and passionate about elevating the game to be a leader in the space.
Technical Stack
- Adobe Experience Manager (AEM)
Team & Environment
This role is part of the Global Ecommerce Team and reports to the Director, Global E-Commerce Content.
Benefits & Compensation
- Competitive compensation and benefits package.
- Excellent career development opportunities.
Work Mode
This is an onsite position located in Miami, Florida.
Royal Caribbean Group is an equal opportunity employer.
