Homebase is hiring a Lead Analyst, Sales to own revenue strategy and data. You will be the analytical backbone for our Sales and RevOps teams, owning pipeline health, territory performance, and rep productivity analytics to help leadership make faster, more confident decisions.
What You'll Do
- Own pipeline health analytics – build and maintain reporting on deal velocity, stage conversion, win/loss rates, and forecast accuracy.
- Partner with RevOps and Sales leadership to evaluate ROI by motion and channel.
- Develop end-to-end attribution and lead source analysis to inform spend and targeting decisions.
- Build and maintain a clear, consistent sales metric framework.
- Proactively surface risks and opportunities – identify pipeline gaps, rep performance trends, and deal quality signals.
- Build scalable self-serve tools like dashboards and notebooks that empower reps, managers, and executives.
- Translate complex analyses into concise, executive-ready insights that drive decisions on headcount, comp, territory design, and GTM investment.
- Champion AI-assisted analytics workflows – automate recurring reporting and accelerate analysis.
- Collaborate closely with data engineering and RevOps to ensure CRM data integrity, event tracking accuracy, and instrumentation completeness.
What We're Looking For
- 4–6 years of experience in analytics, with measurable business impact; at least 2 years operating at a senior or lead level.
- Advanced SQL skills and experience with modern analytics and CRM stacks like Salesforce, dbt, Databricks/Snowflake, Looker, or Tableau.
- Deep experience with pipeline analytics – deal velocity, stage conversion, rep productivity, quota attainment, and forecast modeling.
- AI-assisted proficiency in Python for modeling and analysis workflows; comfort using AI tools to extend analytical capability.
- Demonstrated ability to model business impact – quantify opportunity size, evaluate ROI by channel or motion, and help prioritize GTM investments.
- Experience building scalable, self-serve analytics tools – dashboards, reusable models, and metric layers that reduce one-off requests.
- Exceptional communication and storytelling – able to translate complex pipeline and revenue data into clear, executive-ready narratives.
- Experience working cross-functionally with Sales, Marketing, RevOps, and Finance in a high-growth SaaS or subscription environment.
- Demonstrated AI fluency – leveraging AI tools to accelerate workflows, automate recurring analysis, and enable teams to move faster.
- Self-starter mindset, ownership mentality, and the ability to balance analytical rigor with the speed a growth business demands.
Technical Stack
- SQL
- Salesforce
- dbt
- Databricks/Snowflake
- Looker
- Tableau
- Python
Team & Environment
You will partner closely with Sales, RevOps, and Marketing leadership.
Benefits & Compensation
- Stock options.
- TFSA/RRSP with a 4% company match.
- Comprehensive medical, dental, and vision coverage for you and your dependents.
- Flex time off + company holidays + designated focus periods.
- Maternity/Parental Leave EI top-up support offered after 6 months of service.
- Work From Anywhere Month + meeting-free weeks yearly.
- Life insurance + short/long-term disability coverage.
- Meals provided, team offsites, and Customer Days.
Work Mode
This role operates on a hybrid schedule.
At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status.
