Role Overview
This position plays a central role in managing public sentiment and refining how the brand is perceived within a defined region. As a KOL Business Development Specialist, you will lead efforts to identify and collaborate with influential individuals who shape discourse in the cryptocurrency space. Your work will focus on strengthening narrative alignment, addressing emerging misinformation, and ensuring global messaging adapts effectively to local communities.
Key Responsibilities
- Evaluate potential KOLs based on the quality of their content, reach within communities, and consistency of output
- Develop and maintain a detailed, up-to-date regional database of KOL profiles with thorough assessments
- Create strategic documents and market insights tailored to your region, and share actionable recommendations with internal teams
- Track social media conversations to detect shifts in sentiment, emerging topics, and potential risks
- Support rapid response efforts by coordinating with KOLs during public relations events or periods of heightened speculation
- Localize global storytelling frameworks so they resonate more effectively with regional audiences
- Collaborate with referral and affiliate teams to streamline outreach and enhance shared KOL intelligence
Required Qualifications
- Minimum of three years in influencer relations, public relations, community management, or a related field
- Native proficiency in Polish, Bulgarian, Czech, or Hungarian, with advanced professional English skills
- In-depth familiarity with regional crypto communities, dominant social platforms, and key influencers
- Strong analytical ability to judge KOLs by credibility and engagement, not just audience size
- Experience building structured research systems and delivering clear, written evaluations
- Proven ability to work independently, manage multiple priorities, and adapt quickly in a fast-paced, global environment
Preferred Qualifications
- Prior experience in cryptocurrency, Web3, or fintech sectors is highly valued
