12Go is looking for a Junior SEM Manager to build and optimize paid search campaigns that drive traffic, conversions, and ROI for our e-commerce platform. You’ll collaborate closely with data, product, and design teams, applying a data-driven approach to deliver measurable results.
What You'll Do
- Perform daily account maintenance and campaign execution.
- Continuously optimize campaigns for performance.
- Conduct data reporting and analysis to inform decisions.
- Commit to ongoing learning and tracking of campaign metrics.
What We're Looking For
- A Bachelor’s degree in Marketing or a related quantitative field.
- 1+ year of experience in a similar SEM role.
- Basic understanding of the Google Ads hierarchy (Account > Campaign > Ad Group > Ad).
- Ability to identify trends in large datasets.
- Familiarity with using AI tools (like ChatGPT or Gemini) to brainstorm ad copy variations and keyword lists.
- Skill in writing punchy, persuasive headlines within strict character limits (30 characters for headlines, 90 for descriptions).
- An eye for what makes a compelling ad image or video.
- Understanding the psychology behind a user’s search.
- High precision and attention to detail.
- A test and learn mindset, curiosity, and adaptability.
Nice to Have
- Work experience in the travel or transport ticketing sectors.
- Certification in Google Ads or similar platforms.
- Specific Google Ads Search, Measurement, and Display certifications.
- Familiarity with GA4 (Google Analytics).
Technical Stack
- Google Ads
- GA4 (Google Analytics)
Team & Environment
You will collaborate closely with data, product, and design teams to achieve shared goals.
Benefits & Compensation
- Engaging work on a product that enables millions of travelers to book trips daily.
- Full-time remote work with a standard 5-day, 8-hour schedule.
- Development opportunities including a budget for self-paced learning, global training workshops, online English language classes, and e-learning platforms.
- Internal growth and mobility opportunities.
- Competitive annual leave, sick leave, and public holidays.
- Annual company offsite in Thailand.
Work Mode
This is a fully remote position open to global candidates.
12Go values data-driven decisions, professionals who care deeply about their work and reject complacency, and operating with perspective and facts.
