yfood Labs GmbH is hiring an International Shopper & Trade Marketing Manager

yfood Labs GmbH is looking for an International Shopper & Trade Marketing Manager to lead our brand’s visibility and sell-out efforts in key international markets. You will drive shopper marketing initiatives, focusing on the UK and Netherlands, to support yfood's growth and expansion. This role reports into our international headquarters in Munich and works closely with local country teams.

What You'll Do

• Plan, execute, and evaluate all shopper marketing activations in the UK and Netherlands to boost brand visibility and sell-out, adapting to local market dynamics.
• Lead annual shopper & trade marketing planning for key markets in close alignment with overall business plans.
• Own and track budgets, KPIs, and performance metrics to ensure high impact outcomes.
• Deliver high-quality POS and promotional activations that fit local needs while staying true to our brand.
• Monitor market trends, competitor activity, and activation results to continuously improve performance.
• Collaborate with the international marketing team to align shopper marketing with overall marketing strategies and across channels.
• Contribute to go-to-market plans for new markets and emerging market expansion with strong shopper and trade marketing input.
• Support the growth of yfood’s international shopper activation strategy by combining market-specifics with insights from existing markets.
• Support local sales teams with B2B materials and execution of select B2B trade shows and retailer events.

What We're Looking For

• 3–5 years in Shopper / Trade Marketing, ideally in FMCG, retail, or consumer goods.
• First-hand experience in international shopper marketing.
• Strong ability to develop and execute tactical plans in international retail environments.
• Excellent interpersonal skills to work effectively across teams and functions.
• A hands-on mindset with a 'can-do' attitude, thriving in fast-paced settings.
• Ability to develop innovative ideas and inspire stakeholders.
• Fluency in English.
• Strong analytical and conceptual thinking with a strategic approach.

Nice to Have

• Experience in the UK or the Netherlands.
• Dutch, Spanish, or French language skills.

Team & Environment

You will report into the international headquarters team in Munich and work closely with local country teams. We foster a dynamic, colorful international environment where agility is key, and there’s no dress code. yfood is a B Corp certified company, meeting high social and environmental standards.

Benefits & Compensation

• 30 days of paid vacation per year.
• Health management workshops and campaigns (e.g., step challenge).
• 30€ contribution to public transportation ticket.
• Opportunity to lease a bicycle at a reduced price via JobRad.
• Free yfood products.
• Fruit basket, free coffee, and water in offices.
• Hybrid work model with workation from other EU countries.

Work Mode

This role offers a hybrid work model and is based in London.

yfood is committed to ensuring equal opportunities for everyone. We value and celebrate diversity and are dedicated to fostering an inclusive work environment for all employees. We welcome individuals from all backgrounds, regardless of age, skin color, origin, ethnicity, religion, gender, sexual orientation, gender identity and/or expression, marital status, or any other characteristic protected by law.