Ruby Labs is looking for a Head of User Acquisition to lead our centralized UA-as-a-Service department. You will be responsible for unifying strategy, driving operational efficiencies, and serving as the strategic bridge between product, creative, and analytics across all our subscription products.

What You'll Do

Build and lead the centralized User Acquisition Department servicing multiple subscription products.
Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.).
Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems.
Design UA OKRs/KPIs for both department-wide success and individual team members.
Manage and mentor a team of cross-platform UA Managers embedded in different product teams.
Lead hiring, onboarding, training, and performance management processes across the UA function.
Create a high-talent-density culture that fosters performance, collaboration, and growth.
Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS.
Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU.
Partner with data science to create and refine advanced analytics and attribution models.
Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration.
Collaborate with Managing Directors of each product to align UA strategies with business goals.
Work closely with creative leads to guide ad production using data-driven creative briefs.
Own vendor relationships with major advertising platforms / agencies and tools.

What We're Looking For

7+ years in performance marketing.
3+ years in a senior leadership role overseeing UA at scale.
Strong background in subscription-based D2C products.
Proven track record managing multi-million dollar monthly paid budgets.
Highly organized, data and results-driven leader.
Experience directly managing and developing a team of at least 5–7 UA professionals.
Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display.
Experience building and scaling teams, setting KPIs, and leading under a centralized structure.
Strong quantitative and analytical skills.
Fluency in tools like Tableau, Google Analytics, and Excel/SQL.
Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment.
Hands-on leader with a 'first in, last out' mentality — always engaged, deeply involved, and fully accountable.
Extremely high standards and low tolerance for poor execution.
Obsessed with performance, ROI, and rapid iteration.
Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable.
Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur.

Nice to Have

Background in subscription-based D2C products ideally across multiple verticals.

Technical Stack

Tableau
Google Analytics
Excel
SQL

Team & Environment

You will lead a high-performance department delivering UA-as-a-Service to all product teams, managing a distributed team of expert UA Managers. You will act as a strategic bridge between product, creative, and analytics and collaborate with Managing Directors.

Benefits & Compensation

Remote Work Environment: Freedom to work from anywhere, anytime.
Unlimited PTO.
Paid National Holidays.
Company-provided MacBook.
Flexible Independent Contractor Agreement offering tax advantages, networking opportunities, reduced employment obligations, and location freedom.