The Head of TikTok Shop at Catch Creation will lead Muddy Mat's high-growth TikTok Shop channel, a top-performing pet brand on the platform. You will have full ownership over creator and affiliate programs, content strategy, LIVE shopping, shop operations, and team leadership to scale a 9-figure eCommerce brand through social commerce.
What You'll Do
- Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization
- Review LIVE performance analytics and provide strategic direction to maximize GMV
- Coordinate product sample shipments, inventory availability, and promotional calendars with teams
- Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership
- Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
- Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
- Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
- Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates
- Manage creator compliance, ensuring content aligns with brand guidelines and platform policies
- Oversee content creation workflows from ideation to publishing
- Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance
- Develop content briefs, style guides, and creative direction that resonates with our core customer
- Analyze content performance metrics to identify winning formats, hooks, and creator styles
- Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns
- Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring
- Monitor and resolve shop violations, policy issues, and account health concerns proactively
- Manage negative review responses and customer experience touchpoints within TikTok Shop
- Stay current on TikTok platform changes, algorithm updates, and emerging best practices
- Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales
- Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)
- Establish clear processes, SOPs, and performance metrics for team members
- Foster a culture of experimentation, data-driven decision making, and continuous improvement
- Report on channel performance to leadership with clear insights and strategic recommendations
What We're Looking For
- 2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV
- Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships
- Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics
- Experience managing and building creator/affiliate outreach teams
- Strong understanding of content performance metrics and what drives viral, shoppable content
- Experience working with agencies and holding external partners accountable
- Exceptional communication skills, you can rally creators, manage teams, and present to leadership
Nice to Have
- Experience with physical products, particularly pet products or home goods
- Background in direct-response marketing
- Experience with LIVE shopping production and optimization
- Familiarity with TikTok Ads and Spark Ads integration
- Experience in high-growth, entrepreneurial environments
- You actually use TikTok Shop as a consumer and understand the user experience
Technical Stack
- TikTok Seller Center
- affiliate management systems
- platform analytics
- TikTok Ads
- Spark Ads
Team & Environment
- Internal team including outreach specialists, content coordinators, and community managers
- Led by Head of TikTok Shop; manages internal team and coordinates with external agency partner
- Reports to leadership
Benefits & Compensation
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Flexible PTO policy
- Office in Brickell, Miami (opening soon) with hybrid/remote flexibility
- Join a fast-growing 9-figure brand with significant market presence
- Salary: $130,000 – $160,000 depending on experience
- Monthly/Quarterly bonuses tied to channel growth milestones and team performance (structured incentive program, not commission-based)
Work Mode
- Hybrid position with remote flexibility
- Brickell, Miami preferred
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
