EMD Serono is seeking a Head of Performance Marketing to join its global Digital & eCommerce team. In this high-visibility role, you will be responsible for developing short and long-term performance marketing strategies across channels like Paid Search, Display, Video, Social, and Programmatic to drive profitable growth for our multi-billion-dollar global eCommerce business. You will provide a forward-looking vision for channel evolution and serve as the authority on performance marketing strategy.
What You'll Do
- Develop short and long-term performance marketing strategies.
- Own a full-funnel strategy balancing demand capture with demand creation and brand-building.
- Collaborate cross-functionally with eCommerce, Commercial, Product, Supply Chain, Finance, and regional teams to build paid media plans.
- Strengthen revenue-contributing channels while exploring new channels for growth.
- Anticipate and plan for the future of performance marketing, including agentic AI, search transformation, and emerging media.
- Be the global authority on performance marketing strategy and investment.
- Develop annual and long-term performance marketing strategies.
- Responsible for strategy, planning, and execution of paid media programs to meet or exceed financial targets.
- Determine the optimal media mix across all channels.
- Identify and incubate emerging paid media channels and tactics, building business cases and scaling those with incremental value.
- Translate business growth priorities into actionable media investment strategies.
- Oversee all performance marketing channels, including paid search, Shopping, display, social, and programmatic.
- Contribute to developing the vision and implementation of the MarTech roadmap for customer-centric marketing and personalization at scale.
- Build and develop a high-performing team by attracting and retaining top talent.
- Drive strategic initiatives forward with agility in a highly matrixed global environment.
What We're Looking For
- Bachelor’s Degree or direct experience in performance or digital marketing.
- 10 or more years of relevant experience with a minimum of 6 years hands-on developing media plans and directly executing performance marketing campaigns.
- Experience in marketing roles with direct impact on revenue and sales.
- Experience managing an 8-figure advertising budget.
- Experience managing multiple layers of direct reports and managing external agencies.
Nice to Have
- Experience building emerging channels from pilot stage into scalable revenue contributors.
- Mastery in full-funnel heavy-up campaigns targeting customers across their purchase journey.
- Experience across MarTech and Data & Analytics platforms.
Team & Environment
You will be part of the global Digital & eCommerce team, collaborating with colleagues across North America, EMEA, and APAC.
Work Mode
This position follows a hybrid work model and is based in either St. Louis, MO or the Burlington, MA/Greater Boston Area.
EMD Serono innovates with science and technology to enrich people’s lives with solutions in Healthcare, Life Science, and Electronics. We dream big and are passionate about caring for our rich mix of people, customers, patients, and planet.
