About the Role
This position leads the development and execution of strategies to acquire new customers by leveraging analytics, segmentation, and testing frameworks. The role shapes long-term growth by identifying opportunities, optimizing customer journeys, and guiding data-informed decision-making across teams.
Responsibilities
- Lead the design and implementation of customer acquisition strategies
- Develop analytical models to identify high-potential customer segments
- Collaborate with marketing and product teams to align growth initiatives
- Oversee A/B testing and experimentation programs for conversion optimization
- Translate data insights into actionable business recommendations
- Manage a team of analysts and strategy specialists
- Define key performance metrics for new customer growth
- Evaluate market trends and competitive dynamics
- Build scalable frameworks for customer targeting and personalization
- Partner with data engineering to ensure robust data infrastructure
- Drive quarterly planning cycles for acquisition goals
- Present strategic findings to senior leadership
- Ensure alignment between analytics outputs and business objectives
- Optimize customer onboarding funnels using behavioral data
- Identify barriers to conversion and recommend solutions
- Leverage predictive modeling to forecast customer value
- Maintain a test-and-learn culture across customer touchpoints
- Assess channel effectiveness for new customer acquisition
- Integrate qualitative feedback with quantitative analysis
- Ensure compliance with data privacy standards
- Monitor portfolio-level performance of acquisition programs
- Refine segmentation strategies based on lifecycle stage
- Support budget allocation decisions with ROI analysis
- Develop dashboards and reporting tools for ongoing tracking
- Foster innovation in customer engagement approaches
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with flexibility for remote and office presence
Team
Cross-functional leadership role within the customer growth division
About the Team
This role operates within a dedicated growth analytics unit focused on expanding market reach and improving customer conversion. The team partners closely with marketing, product, and technology divisions to implement data-backed strategies that scale efficiently.
Growth Philosophy
We prioritize evidence-based decision-making, rapid experimentation, and long-term customer value over short-term gains. Innovation is balanced with risk awareness, especially in regulated environments.
Available for qualified candidates
