Remote (Country)

Carl Zeiss Vision Canada Inc. is hiring a Head of Marketing

Responsibilities

  • Lead the U.S. FOB marketing team to meet annual sales and profitability targets.
  • Support the creation of FOB market strategies and oversee local execution of product plans.
  • Build strong partnerships with business leaders and product development teams to align communication efforts with business objectives.
  • Help shape new product development strategies and ensure successful market rollouts in the FOB and U.S. markets.
  • Recruit, train, and develop marketing staff within the FOB division.
  • Establish and oversee the annual marketing budget, compensation structures, and employee motivation initiatives.
  • Oversee staffing, training, and professional growth of FOB marketing personnel.
  • Collaborate across all organizational levels, including customers, key opinion leaders, suppliers, and industry competitors.
  • Supervise Product Marketing Managers and ensure effective team performance.
  • Organize and lead key meetings, including annual and interim sales management discussions.
  • Create and manage promotional campaigns and materials for major trade events.
  • Assist the sales team in enhancing and maintaining a high-performing network of direct sellers and distributors.
  • Identify and cultivate local strategic partnerships to expand commercial reach.
  • Pursue and implement new revenue-generating opportunities within the distribution network.

Benefits

  • Medical, Vision, and Dental coverage
  • 401k with company matching
  • Employee Assistance Programs
  • Paid vacation and sick leave

Compensation

Performance Bonus eligible; pay varies by location, experience, qualifications, and role complexity.

Work Arrangement

Remote (Country)

Other

  • The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
  • This position is eligible for a Performance Bonus.
  • Medical, Vision, Dental, 401k Matching, Employee Assistance Programs, Vacation and sick pay benefits are provided.
  • Equal Employment Opportunity is provided without regard to race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law.
Required Skills
Marketing StrategyBrand ManagementTeam LeadershipBudget ManagementDigital MarketingMarket AnalysisStakeholder ManagementCampaign ManagementCRMSales EnablementProduct MarketingCommunication Skills
About company
Carl Zeiss Vision Canada Inc.
ZEISS is a pioneer in science and technology with over 177 years in business. The company operates in segments including Industrial Quality & Research, Medical Technology, Consumer Markets, and Semiconductor Manufacturing Technology, delivering cutting-edge solutions globally.
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Job Details
Category management
Posted 5 months ago