Ashby is hiring a Head of Brand & Strategic Communications to own the company's strategic narrative, positioning, and messaging with a strong focus on government, defence, and institutional stakeholders. You will ensure all external communications support long-term business objectives in a rapidly evolving geopolitical and defence environment.

What You'll Do

Define and maintain the company-wide messaging framework with a focus on defence & security applications, space critical infrastructure, sovereignty, resilience, and reliability.
Translate geopolitical and defence policy developments into relevant communication narratives.
Own the company's tone of voice and brand positioning across all external touchpoints.
Support in engaging with key industrial and political circles.
Act as strategic communications partner to CEO, Gov Affairs, BD, and senior leadership.
Ensure alignment between comms & marketing, business development, product / technical teams and public affairs.
Provide clear guidance and priorities to the communications (or MarCom) execution team.
Shape high-level PR strategy and media positioning (defence, aerospace, policy).
Drive executive thought leadership (op-eds, keynotes, panels).
Own press activities, announcements, briefings, and ensure content calendars are aligned with strategic priorities.
Oversee messaging for high-stakes announcements and partnerships.
Ensure communications are appropriate for defence-sensitive and dual-use contexts.
Review and approve externally facing materials for consistency and credibility.

What We're Looking For

7+ years of experience in strategic communications, brand, or public affairs.
Background in defence, aerospace, space, security policy, or government-facing industries and an extremely good radar on current affairs.
Proven experience in B2G or institutional communications.
Excellent writing and narrative-building skills in English.
Strong stakeholder management skills at the executive level.
High sensitivity to geopolitical, regulatory, and reputational risks.

Nice to Have

Other European languages are a plus.
Experience working at the interface with Ministries of Defence, space agencies, or prime contractors.
Understanding of EU / NATO defence ecosystems.
Previous work in a deep tech or dual-use environment.

Benefits & Compensation

Work on the frontlines of dual-use innovation, bridging defence, resilience, and climate intelligence.
Opportunity to shape the structure and processes of a growing commercial organisation.
Competitive compensation with VSOP (Virtual Share Option Plan).
Flexible hybrid work and travel across Europe for events and customer engagements.
Join a fast-growing international team redefining how Earth is observed from space.

Work Mode

This role offers a hybrid work model from our offices in Munich or Berlin.

At Ashby, we are committed to fostering an inclusive and welcoming workplace. We are an equal-opportunity employer and believe that diversity fuels innovation, creativity, and the ability to tackle complex challenges effectively.