Renesas Electronics is hiring a Growth Marketing Specialist

About the Role

Role details below.

Responsibilities

• Own the acquisition and evaluation funnel from first touch through workspace/evaluation signup
• Serve as the campaign backbone for quarterly initiatives
• Turn qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements
• Own the experimentation roadmap
• Work closely with product marketing, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality
• Design the end-to-end funnel for quarterly campaigns
• Define audience segmentation logic from qualitative personas and analytics
• Coordinate with marketing ops on CRM structure for campaign flows
• Ensure traffic is routed into relevant nurture journeys
• Own conversion from brand/content → landing page → evaluation signup
• Optimize evaluation signup rate and cost per evaluation
• Define and monitor evaluation signup flow quality metrics
• Identify friction points pre-signup
• Design structured nurture sequences by segment
• Build reactivation flows for dormant prospects
• Run structured experiments on landing pages, messaging, and CTAs
• Test channels (paid and organic) and messaging variations
• Develop a testing roadmap tied to quarterly campaigns
• Report on funnel KPIs (traffic → signup → quality)
• Analyze campaign performance
• Translate data into actionable insights for PMM, brand, and product
• Partner with marketing ops for execution
• Coordinate with the product/PLG team for clean handoff
• Provide campaign intelligence to PMM
• Inform vertical strategy with performance data