Rillet is seeking a Growth Lead, Advertising to be pivotal in driving the strategies that fuel our Advertising revenue. You will craft and execute a global growth strategy aligned with Go-To-Market objectives, leveraging data and cross-functional partnerships to optimize performance across the entire customer journey.
What You'll Do
- Develop a global growth strategy aligned with a digital-first, PLG/PLS GTM approach.
- Lead planning, execution, and optimization of initiatives to increase customer acquisition, activation, and retention.
- Partner cross-functionally to remove roadblocks and keep teams in Product, Customer Success, and Sales aligned.
- Own planning, execution, and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurtures, and in-app notifications.
- Run, measure, and optimize campaigns to improve conversion, activation, and upsell performance.
- Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery.
- Design, operationalize, and maintain an end-to-end customer journey for Advertising, including subscription upgrades.
- Outline desired outcomes at each journey step, define success metrics, and prioritize self-service, digital touch-points, and strategic human intervention.
- Partner with RevOps to implement comprehensive tracking and measurement frameworks.
- Measure full funnel performance and adjust execution to achieve company goals.
- Use data and learnings to inform strategic adjustments and prioritize growth initiatives.
- Work closely with the VP/GM to align Growth efforts with overall business objectives.
- Provide regular updates on progress, metrics, insights, and strategic recommendations.
- Communicate effectively with leaders across Revenue and other departments for full GTM alignment.
What We're Looking For
- A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM.
- Proven ability to analyze and derive insights from data to measure GTM motions and digital campaign effectiveness.
- Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution.
- Expertise in global growth marketing and strategic go-to-market solutions across customer segments.
Team & Environment
You will work closely with the VP/GM and collaborate cross-functionally with teams in Product, Customer Success, Sales, Product Marketing, and RevOps.
Work Mode
This is a global role.
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
