Responsibilities
- Design and implement both online and offline marketing initiatives, events, and campaigns tailored to local audience preferences.
- Fuel our user base's expansion and elevate the visibility of the Binance brand through engaging, educational and imaginative strategies.
- Design and execute integrated campaigns, starting with strategy, brief and working on executing, measuring performance and reporting on effectiveness.
- Lead insight-driven tests/experiments in market, whether on lifecycle, social or paid channels in order to drive growth or engagement.
- Act as the local market pulse: Ensure comprehension of and insight into local trends, communities, and pertinent news.
- Pioneer new avenues for enhancing brand recognition and staying abreast of evolving marketing trends.
Requirements
- Minimum of 5 years of experience in devising and implementing marketing strategies, preferably within the tech/internet/Ecommerce sectors with a focus on B2C.
- Comfortable operating in a dynamic, fast-moving environment often with uncertainty.
- Strong understanding of the Pakistan market.
- Effective communicator, able to represent Binance to external stakeholders.
- User-focused, data-driven approach to decision making.
- Able to conceptualize and manage integrated campaigns, using both in-house resources and agency partners.
- Functional Understanding of social media and paid channels data analytics.
- Entrepreneurial self-starter, high sense of ownership, able to drive agendas and execute with minimal guidance or supervision.
- Proficiency in online and traditional marketing channels, including but not limited to social media, community management, and event orchestration.
- A keen interest in the crypto/blockchain/technology space is essential.
Benefits
- Competitive salary and company benefits
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Work Arrangement
Remote (Country)
