Zack D. Films is looking for a Google Analytics Specialist - Contractor to join our team. In this role, you will focus on analyzing website and user behavior data, tracking campaign effectiveness, and providing insights to support data-driven decision-making. You will play a key part in optimizing tracking strategies and ensuring analytics accuracy.
What You'll Do
- Assess and optimize Google Analytics tracking, including events, tags, and data collection strategies.
- Develop a technical roadmap to align Google Analytics with business objectives.
- Implement tracking enhancements using Google Tag Manager (GTM) and Google Analytics to improve data accuracy.
- Conduct thorough testing (unit and end-to-end) to ensure data integrity and tracking efficiency.
- Document technical implementations and provide detailed guidelines for future analytics improvements.
- Collaborate with cross-functional teams (Marketing, Product, Data Management) to ensure seamless data integration.
- Support enterprise data ingestion, ensuring Google Analytics data is correctly processed into the data warehouse.
- Provide reports and insights, translating raw data into actionable business recommendations.
- Monitor performance metrics and ensure the tracking system aligns with business KPIs.
What We're Looking For
- 3+ years of experience in Google Analytics, including advanced tracking setup and data visualization.
- Strong technical proficiency in Google Tag Manager (GTM), JavaScript, and data-layer implementations.
- Proficiency in SQL for data extraction and analysis.
- Experience analyzing and optimizing website traffic, marketing campaign performance, and user engagement data.
- Expertise in A/B testing, data segmentation, and funnel analysis.
- Strong documentation skills to maintain clear tracking implementation records.
- Experience integrating Google Analytics data into broader data warehousing solutions.
- Project management experience to lead analytics tracking implementations and optimizations.
Nice to Have
- Experience with Adobe Analytics, Matomo, or other web analytics tools.
- Knowledge of data privacy regulations (GDPR, CCPA) and compliance tracking strategies.
- Familiarity with cloud platforms (AWS, GCP) and business intelligence tools (Power BI, Looker).
Technical Stack
- Google Analytics
- Google Tag Manager (GTM)
- JavaScript
- SQL
- Data-layer implementations
- AWS
- GCP
- Power BI
- Looker
Benefits & Compensation
- Remote Work Opportunities
- Professional Development Opportunities
Work Mode
This is a global remote contractor position.
Tech Holding is proud to be an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace. We welcome applicants from all backgrounds and experiences, and we consider qualified applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.
