About the Role
Lead the strategy, execution, and optimization of Google Ads initiatives while managing a team focused on performance marketing. Drive growth by improving campaign efficiency and mentoring team members.
Responsibilities
- Develop and implement comprehensive Google Ads strategies
- Manage and mentor a team of paid acquisition specialists
- Monitor and analyze campaign performance across multiple channels
- Optimize budget allocation for maximum return on ad spend
- Collaborate with marketing and analytics teams to align goals
- Identify new opportunities for audience targeting and expansion
- Ensure compliance with advertising platform policies
- Lead A/B testing initiatives to improve conversion rates
- Prepare performance reports for stakeholders
- Stay current with changes in digital advertising platforms
- Drive scalability of paid campaigns across regions
- Implement bid and keyword strategies to improve efficiency
- Manage quality score improvements across ad accounts
- Coordinate with creative teams for asset development
- Use data insights to refine targeting and messaging
- Maintain documentation for campaign processes and workflows
- Troubleshoot technical issues related to tracking and conversion setup
- Support integration of analytics tools and conversion tracking
- Lead quarterly planning for campaign roadmaps
- Evaluate third-party tools for performance optimization
Nice to Have
- Certification in Google Ads or Analytics
- Experience with programmatic advertising platforms
- Knowledge of SEO principles and integration
- Familiarity with CRM and email marketing tools
- Experience in high-growth startup environments
- Background in data analysis or statistics
- Proficiency in scripting or automation tools
- Experience managing agency partners
- Understanding of lifetime value modeling
- Knowledge of attribution frameworks
Compensation
Competitive salary based on experience and location
Work Arrangement
Remote position with flexible hours
Team
Part of the digital marketing department focused on performance growth
What We Offer
- Opportunities for professional development and career advancement
- Flexible working hours and fully remote setup
- Modern tools and software for efficient workflows
- Supportive team environment with regular feedback
- Access to training and certification programs
Application Process
- Submit your resume and cover letter
- Complete a short assessment on Google Ads knowledge
- Participate in a video interview with the hiring team
- Complete a practical task related to campaign optimization
- Final interview with department leadership
Available for eligible candidates
