TiDB is looking for a Global Digital Programs Manager to join our growing global marketing team. This strategic, hands-on role will serve as the connective layer between paid media, social media, and field marketing efforts to help scale global digital campaigns and deepen regional impact.
What You'll Do
- Partner with the Social Media Marketing Manager to scale organic social media globally.
- Strategize and drive the platform/channel mix by region (LinkedIn, Twitter/X, YouTube, Reddit, etc.).
- Help localize messaging frameworks and identify regionally relevant content angles.
- Track and optimize organic social performance by region, identifying opportunities for growth.
- Coordinate campaign asset production across teams to ensure readiness for launch.
- Manage localization and regional customization of messaging, CTAs, and creative for ads and digital campaigns, especially in non-English speaking countries.
- Collaborate with regional marketing to align campaign execution with local sales priorities.
- Own the development and execution of global email nurture programs across the funnel.
- Collaborate with Content, Growth, and Product Marketing to integrate messaging into nurture tracks.
- Optimize nurture flows through testing, segmentation, and performance analysis.
- Lead planning and execution of global webinars in partnership with content, product, and field teams.
- Coordinate webinar promotion plans with Social and Paid owners.
- Manage webinar reporting and post-event nurture coordination.
- Partner with Social Media and Performance Marketing Managers to improve campaign launch workflows.
- Recommend improvements to content, format, and execution based on performance trends.
- Partner with marketing operations to ensure data integrity and reporting accuracy.
- Develop repeatable templates, QA checklists, UTM standards, and asset libraries to support scalable campaign execution.
What We're Looking For
- 5-7 years of experience in social media strategy & execution, digital marketing, demand generation, and/or campaign operations.
- Global experience working across teams and time zones, ideally with a localization track record in the tech sector or infrastructure products.
- Strong project management skills with experience running email nurtures, webinars, or multi-channel campaigns.
- Familiarity with HubSpot (or equivalent), social media platforms, webinar platforms, and paid media coordination.
- Strong communicator and collaborator with attention to detail and campaign process.
Nice to Have
- Experience supporting international/regional marketing campaigns in NA, EMEA, and APAC.
- Working knowledge of paid media creative workflows or localization processes.
- Exposure to ABM, PLG, or product-led nurture campaigns.
Technical Stack
- HubSpot
- Social media platforms
- Webinar platforms
Team & Environment
This role is part of the growing global marketing team.
Benefits & Compensation
- Compensation: USD $113,000 to $140,000 annually for U.S. candidates + equity; eligible for TiDB's Bonus and Equity Plan.
- Health insurance
- Flexible vacation time
- Paid holidays
- Parental leave
Work Mode
This is a global position.
TiDB fosters an inclusive, values-driven culture. In keeping with our values, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. We also strive to prevent other, subtler forms of inappropriate behavior from ever gaining a foothold in our organization.
