Allergy Research Group was looking for a General Manager, FGO (Wellmore)

ABOUT FGO Become part of From Great Origins (FGO), an ambitious, value-driven enterprise dedicated to democratizing premium, ethically sourced wellness products and superfoods. At FGO, you'll collaborate with a dynamic, forward-thinking team passionate about innovation, authenticity, and holistic well-being. Our daily mission involves delivering pure, organic products worldwide to conscientious consumers who prioritize quality and ethical production. If you're motivated by meaningful work, thrive in digital commerce, and aspire to revolutionize the wellness landscape, FGO offers an environment where meaningful impact meets professional satisfaction. WORKPLACE Remote ABOUT THE ROLE From Great Origins (FGO) is searching for an innovative, strategic General Manager to propel the brand toward expansive growth. This pivotal position involves comprehensive oversight of financial performance, brand development, and cross-functional execution spanning marketing, supply chain, e-commerce, and product innovation. You'll guide a multidisciplinary team, collaborating with centralized resources to generate profitable growth while maintaining FGO's commitment to transparency and sustainability. This represents an extraordinary opportunity to elevate a purpose-driven wellness brand. WHAT YOU WILL DO - Architect and implement long-term brand strategy, ensuring consistent brand representation across all consumer interactions - Direct integrated marketing initiatives across direct-to-consumer, Amazon, retail, and international platforms - Manage complete marketing ecosystem, including product launches and promotional campaigns - Leverage consumer insights and data analytics to optimize performance and engagement - Supervise product innovation pipeline in alignment with brand values and consumer preferences - Develop and mentor marketing team, cultivating high-performance collaborative culture - Craft compelling brand narratives across digital platforms and packaging - Coordinate strategies with e-commerce, sales, and operational teams - Conduct performance analysis and reporting to identify improvement opportunities - Represent FGO internally and externally at key events and partnerships WHAT YOU BRING - Bachelor's degree in Marketing, Business, or related field; advanced degree preferred - 10+ years marketing experience, including 5+ years senior brand leadership in CPG/wellness sectors - Proven track record scaling brands across multiple sales channels - Expertise in data-driven marketing and consumer insights platforms - Strong leadership capabilities with team development experience - Strategic and creative communication skills - Collaborative approach with cross-functional influence - Profound passion for wellness, sustainability, and accessible nutrition - Experience in dynamic, entrepreneurial environments NICE TO HAVE - Experience navigating rapid organizational growth - Private equity business background - Advanced business/marketing degree - International expansion strategy knowledge PERKS & BENEFITS Join a mission-driven organization committed to global well-being. Full-time employees enjoy: - Comprehensive Health Benefits - 401K with generous matching - Substantial Paid Time Off - Telemedicine resources - Parental Leave - Disability coverage - Professional development funds - Recognition programs - Employee referral initiatives - Complimentary product offerings Annual base salary range: $180,000-$210,000 USD, potentially adjusted based on qualifications. US employment requires work authorization without visa sponsorship. Equal opportunity employer committed to diversity and reasonable accommodation.