Utrecht, Nederland Hybrid Employment €75K

Built Different is hiring a Founding Commercial Lead

About the Role

About the Role

Lead commercial strategy and sales execution as the first hire, building the playbook from scratch.

Responsibilities

  • Lead and advance the sales function with full ownership
  • Develop and close a pipeline using outbound outreach, events, professional networks, and inbound leads
  • Conduct discovery calls to assess prospects' cloud spending and infrastructure-as-code usage
  • Collaborate with founders to define the ideal customer profile, sales strategy, and go-to-market messaging
  • Incorporate market feedback into product positioning and messaging
  • Initially co-sell with the CEO, then transition to leading sales independently
  • Create the foundational commercial playbook as the first business-facing hire
  • Validate the sales model in the Benelux region with an eye toward international scaling
  • Build and manage a sales team as the organization grows

Requirements

  • Experience selling FinOps, cloud infrastructure tools, or DevOps SaaS platforms to CTOs and engineering executives
  • Active mid-market network in Benelux that you can engage immediately
  • Prior experience working in a startup with fewer than 50 employees
  • Fluent in Dutch with the ability to conduct professional conversations
  • Highly motivated by equity and long-term upside rather than a high base salary

Benefits

  • Equity stake of up to 3%
  • 15% commission on the first €100,000 in annual recurring revenue you generate
  • Uncapped commission structure
  • Base salary increase expected after the next funding round
  • Opportunity to build and lead a sales team as the company scales rapidly

Compensation

€75K base salary. Up to 3% equity valued at approximately €400,000. 15% commission on the first €100K ARR.

Work Arrangement

Not specified

Team

Small startup team with no existing commercial function; first commercial hire reporting directly to the founding team.

Additional Information

  • This role is the first commercial hire, responsible for shaping the sales playbook from the ground up
  • Initial focus is on the Benelux market, with a clear path to global expansion
  • One co-founder has a proven track record scaling sales teams from zero to $100M in revenue at AWS
  • The company is currently growing at 300% month-over-month
  • Existing customers report 30-40% reductions in cloud spending
  • Cloud cost management is increasingly a priority at the executive level
  • The product uses AI agents to detect and prevent cloud waste during development, integrating cost controls early in the software lifecycle

Not specified

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About company
Built Different

Recruitment for startups. Built by founders, for founders.

Built Different was founded after years in recruitment, watching early-stage teams get boxed into rigid terms and generic service. Big fees, inflexible payment schedules, short guarantee windows, and a process that looked fine on paper but created unnecessary risk in practice.

Startups are not corporates. Their hiring should not be either.

Built Different exists to give founders a better option: premium search and delivery, with the flexibility to manage budget and cashflow properly - and the security to hire with confidence. That means tailored engagement options, sensible payment structures, and longer guarantee and rebate cover.

We work closely with Seed to Series B teams as an extension of the founding team, helping you make fewer, better hiring decisions at the moments that matter most.

No CV volume. No noise. Just founder-first hiring, done properly.

Built by founders, for founders.

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Job Details
Department Verkoop
Category other
Posted 13 days ago