Capital Vacations is seeking an Email Marketing Specialist to join our team. In this role, you will be responsible for the end-to-end development, execution, and optimization of email marketing campaigns that drive customer engagement, retention, and revenue growth. You will manage the full lifecycle from campaign creation and deployment to performance analysis and strategic improvement.

What You'll Do

Build, schedule, and deploy email marketing campaigns using the organization’s email marketing platform.
Develop and format email templates aligned with brand standards and best practices for deliverability, accessibility, and mobile optimization.
Coordinate campaign schedules and ensure timely delivery of newsletters, promotional emails, announcements, and lifecycle communications.
Manage email lists, segmentation, and audience targeting to ensure the right message reaches the right audience.
Design and implement automated email workflows including welcome series, onboarding sequences, nurture campaigns, re-engagement programs, and lifecycle messaging.
Map and optimize customer journeys to increase engagement and conversion at key stages.
Collaborate with marketing, sales, and customer service teams to align messaging with broader campaigns.
Monitor and analyze key email marketing metrics including open rates, click-through rates, conversions, unsubscribe rates, and deliverability.
Develop regular performance reports that summarize campaign results, trends, and insights.
Conduct A/B testing on subject lines, content, send times, and calls-to-action to improve performance.
Use campaign data and insights to recommend strategies for improving email engagement.
Identify opportunities for segmentation, personalization, and automation to enhance customer experience.
Stay current on industry trends, compliance requirements, and email marketing best practices.

What We're Looking For

2–5 years of experience in email marketing, marketing automation, or digital marketing.
Experience with email marketing platforms such as SendGrid, Go High Level, CustomerIO, Mailchimp, Marketo, or similar.
Strong understanding of email deliverability, list management, segmentation, and compliance (CAN-SPAM, GDPR best practices).
Proficiency in analytics and reporting tools with the ability to translate data into actionable insights.
Strong attention to detail, organization, and project management skills.
Ability to manage multiple campaigns and deadlines simultaneously.

Nice to Have

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Basic knowledge of HTML/CSS for email formatting.
Analytical mindset with a passion for testing and optimization.
Creative thinker who can translate marketing goals into compelling email campaigns.
Collaborative team player with strong communication skills.