Vilgain s.r.o. is looking for an E-commerce Manager to take full ownership and push our DTC growth forward across every channel, number, and customer touchpoint. You will be the in-house PPC expert, own all DTC sales channels, and drive strategic initiatives for one of the most loved brands in the Czech Republic.

What You'll Do

Own all DTC sales channels – e-shop, marketplaces, TikTok Shop, and new channels.
Plan, launch, and optimize PPC campaigns (Meta, Google, TikTok) with the current PPC team.
Monitor key metrics: revenue, margins (GM1–GM4), AOV, traffic, and CAC.
Run constant experiments – A/B tests, CRO projects, landing page improvements.
Decide on promotional strategies across PPC, email, SEO, offline, and partnerships.
Act fast when metrics drop and know what levers to pull.
Work closely with finance to stay profitable.
Own retention via CRM to increase repeat purchases and LTV.
Collaborate with product, design & content teams to bring initiatives to life.
Lead strategic initiatives – loyalty programs, bundles, retention flows.
Co-create the future of the e-shop with the product team.
Own email marketing – both automated and one-offs, across the full lifecycle.
Launch new product pages and support the US Shopify store.
Scale TikTok Shop and find the next big growth channel.

What We're Looking For

You have grown DTC e-commerce before and have been hands-on, not just calling the shots.
You are a performance marketer at heart – you run campaigns, not just brief agencies.
Metrics are your daily bread – revenue, margins, AOV, CAC, CLTV, retention.
You understand how performance, CRM, and product work together to drive growth.
You can zoom in (campaign tweaks, landing page tests) and zoom out to steer strategy.
You are data-driven, curious, and obsessed with doing work that actually moves the needle.

Team & Environment

Collaborate with product, design & content teams, finance, and the current PPC team. Our goal is to bring top-quality food, cosmetics, and clothing to as many people as possible – while always pushing ourselves and the world around us to be a little better.

Benefits & Compensation

A chance to shape the future of one of the most loved brands in the Czech Republic.
A product and mission that actually matters – and a team that truly cares.
Fast decisions, no corporate BS.
Ownership and freedom to build things your way.
A key role in our growth – including international expansion.