Vilgain s.r.o. is looking for an E-commerce Manager to take full ownership and push our DTC growth forward across every channel, number, and customer touchpoint. You will be the in-house PPC expert, own all DTC sales channels, and drive strategic initiatives for one of the most loved brands in the Czech Republic.
What You'll Do
- Own all DTC sales channels – e-shop, marketplaces, TikTok Shop, and new channels.
- Plan, launch, and optimize PPC campaigns (Meta, Google, TikTok) with the current PPC team.
- Monitor key metrics: revenue, margins (GM1–GM4), AOV, traffic, and CAC.
- Run constant experiments – A/B tests, CRO projects, landing page improvements.
- Decide on promotional strategies across PPC, email, SEO, offline, and partnerships.
- Act fast when metrics drop and know what levers to pull.
- Work closely with finance to stay profitable.
- Own retention via CRM to increase repeat purchases and LTV.
- Collaborate with product, design & content teams to bring initiatives to life.
- Lead strategic initiatives – loyalty programs, bundles, retention flows.
- Co-create the future of the e-shop with the product team.
- Own email marketing – both automated and one-offs, across the full lifecycle.
- Launch new product pages and support the US Shopify store.
- Scale TikTok Shop and find the next big growth channel.
What We're Looking For
- You have grown DTC e-commerce before and have been hands-on, not just calling the shots.
- You are a performance marketer at heart – you run campaigns, not just brief agencies.
- Metrics are your daily bread – revenue, margins, AOV, CAC, CLTV, retention.
- You understand how performance, CRM, and product work together to drive growth.
- You can zoom in (campaign tweaks, landing page tests) and zoom out to steer strategy.
- You are data-driven, curious, and obsessed with doing work that actually moves the needle.
Team & Environment
Collaborate with product, design & content teams, finance, and the current PPC team. Our goal is to bring top-quality food, cosmetics, and clothing to as many people as possible – while always pushing ourselves and the world around us to be a little better.
Benefits & Compensation
- A chance to shape the future of one of the most loved brands in the Czech Republic.
- A product and mission that actually matters – and a team that truly cares.
- Fast decisions, no corporate BS.
- Ownership and freedom to build things your way.
- A key role in our growth – including international expansion.
Work Mode
This is a hybrid position based in Brno, Jihomoravský kraj, Czechia.
