Responsibilities
- Lead and develop a team of 5 specialists - set KPIs, coach performance, build routines, and reset the way of working.
- Own and execute the global Display & Paid Social strategy across Meta (core), Criteo, GDN, TikTok, Reddit and emerging app channels.
- Balance prospecting/retargeting and identify scalable growth opportunities with feed & category owners.
- Combine hands-on execution (~50% at the start) with long-term strategic leadership.
- Run a structured brief → build → QA → launch workflow with Design and deliver AI-enabled creative production.
- Drive data-led decision making using Tableau , and support app-marketing, AppsFlyer integration and incrementality testing.
- AI & automation (LLMs for briefs, creative iteration, QA; platform automations for alerts/bulk changes).
- Collaborate closely with Revenue, BI, Product, Design and communicate clearly through concise updates and post-mortems.
Requirements
- deep Meta Ads expertise with multi-market, high-spend budgets ≥ $1 M / month
- experience in Local Services, marketplaces, or high-volume B2C
- lead a team, set standards, and build strong routines
- both analytical & creative - DPA, feed quality, testing mindset
- solid understanding of analytics (Tableau etc.)
- communicate clearly, push for clarity, and make things happen
Nice to Have
- use AI tools daily (ChatGPT, Gemini, AI video tools, automation)
Benefits
- Massive budgets, global scale, and space to truly influence outcomes.
- A role with ownership - you’re the Display owner for the entire business.
- Cross-functional support: Product, Revenue, BI, Design.
- Real opportunity to rebuild processes, level-up the team, and leave a mark.
- Culture that values data, speed, experimentation, and smart automation.
Additional Information
- Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers
