At Booksy, we are focused on helping people around the world feel great about themselves, every day. We are looking for a Director of US Marketing to lead the growth trajectory of our most strategic market. You will architect the future of the beauty and wellness industry in the US by shaping a marketing vision that balances global brand power with local cultural nuances.
What You'll Do
- Own the growth trajectory of the US market.
- Architect the future of the beauty and wellness industry in the US.
- Shape a marketing vision balancing global brand power with US cultural nuances.
- Lead a high-performing team to build deep brand equity and community engagement.
- Lead campaigns from performance marketing to content strategy.
What We're Looking For
- Extensive experience leading marketing teams within a multi-national tech or SaaS scale-up environment.
- Deep, intuitive understanding of the US consumer landscape, cultural trends, and how to adapt global strategies for local resonance.
- Proven expertise in using analytics to guide strategy, optimize media spend, and drive performance marketing outcomes.
- Ability to inspire senior leadership and cross-functional global teams, acting as a bridge between local needs and global goals.
- Results-oriented mindset that thrives in ambiguity and can pivot strategies quickly as the market evolves.
Team & Environment
You will be reporting to the Global VP of Marketing. You will join a rapidly growing and evolving company environment suited for driven self-starters, striving to create an inclusive environment for all.
Benefits & Compensation
- Compensation range: $188,000 - $225,000.
- Comprehensive health, dental, and vision coverage.
- Company paid STD, and $25,000 Basic Life.
- Voluntary LTD and Pet Insurance through Fetch.
- 401k - 50% match up to 6% of contributions paid annually/ 3-year vesting period.
- PTO - Exempt employees: unlimited with manager approval.
- Parental Leave - 12 weeks of paid leave.
- EAP (Employee Assistance Program).
- Booksy benefit $50 per month to use on services in our app.
- Discounts via Perkspot.
Work Mode
This role requires local-country presence within the United States.
Booksy is an equal opportunity employer committed to creating an inclusive environment for all.
