Responsibilities
- Take ultimate responsibility for the performance of all campaigns delivered by the offshore team, including pacing, delivery in full, and optimisation against agreed KPIs.
- Translate the strategy set by the client team into clear, actionable delivery plans for the activation team.
- Personally manage or directly support campaign setup, activation and optimisation in-platform where required, particularly for complex, high-priority or new-format campaigns.
- Proactively identify challenges in setup and delivery and feed them back to the client team.
- Identify performance issues proactively and lead troubleshooting and resolution.
- Report on campaign and team performance to leadership on a regular basis.
- Own and continuously improve the end-to-end process for campaign setup, activation and delivery.
- Establish a robust QA framework to catch errors before they affect delivery or client-facing reporting, with particular focus on the additional risk created by a fully remote working model.
- Develop clear, written standard operating procedures and best practice documentation that enable consistent delivery regardless of who on the team is executing.
- Implement structured handover, escalation and sign-off processes appropriate to a distributed team operating across time zones.
- Ensure all platform, billing and compliance processes are followed accurately and consistently.
- Recruit, manage, mentor and develop Activation Specialists and Analysts, setting clear objectives and providing regular feedback.
- Build a strong, accountable team culture suited to remote working, with clear expectations on communication, availability and ownership.
- Lead recruitment, onboarding and training for the offshore team as it scales.
- Conduct regular performance reviews and support individual development plans.
- Work closely with the client team to ensure full alignment between strategy and delivery.
- Provide a clear escalation point between the offshore team and leadership.
- Contribute operational and platform expertise to support new business proposals and product development.
Requirements
- At least 8 years' experience in programmatic or biddable media operations, ideally within a trading desk, agency or in-house team.
- Proven track record of managing and developing a team, including performance management and skills development.
- Strong hands-on platform experience across DSPs (e.g. DV360, Quantcast, Amazon) and a willingness to remain hands-on day to day.
- Demonstrated experience building or significantly improving operational processes, workflow and QA standards.
- Experience operating effectively within a remote or distributed team structure.
- Strong analytical skills with the ability to interpret performance data and translate it into action.
- Excellent written communication skills, given the importance of clear documentation and remote collaboration.
- A natural leader who leads by example, comfortable balancing strategic oversight with hands-on delivery.
- Highly organised, with rigorous attention to detail and a thorough approach to process and quality.
- Resilient, proactive and able to operate independently with limited day-to-day input.
- Calm under pressure, with strong problem-solving instincts when issues arise in-platform.
- Exceptional verbal and written English communication skills.
Nice to Have
- Experience working with, or a strong interest in, entertainment, live events or culture sector clients is an advantage.
