About the Role
The Director of Product Marketing will lead the development and execution of strategies that connect product innovation with market demand in the education technology space. This person will ensure that go-to-market initiatives are grounded in user insights, clearly communicated, and aligned across teams to drive growth and customer success.
Responsibilities
- Define and execute product marketing strategies for AI-driven educational tools
- Collaborate with product teams to shape roadmap based on market needs
- Develop messaging frameworks that clearly communicate product value
- Lead go-to-market plans for new features and major releases
- Conduct market research to understand educator and administrator pain points
- Translate technical capabilities into compelling customer benefits
- Work with sales to create enablement materials and training programs
- Partner with customer success to gather feedback and identify use cases
- Build competitive analyses to position offerings effectively
- Manage content creation for product launches and campaigns
- Use data to measure campaign performance and optimize strategies
- Engage with stakeholders across engineering, design, and leadership
- Represent the voice of the customer in internal discussions
- Develop pricing and packaging recommendations
- Support public relations and media outreach efforts
- Identify partnership opportunities to expand market reach
- Create sales collateral, presentations, and demo scripts
- Maintain product FAQs and technical documentation for sales teams
- Track customer adoption trends and identify growth barriers
- Lead customer reference programs and case study development
- Advocate for product improvements based on user feedback
- Stay current on AI trends in the education sector
- Ensure brand consistency across all marketing materials
- Mentor junior marketing team members
- Drive alignment between marketing, product, and customer-facing teams
Nice to Have
- Master’s degree in marketing, education, or technology
- Prior experience in a startup or high-growth company
- Direct experience marketing AI or machine learning products
- Existing network in the education sector
- Familiarity with federal and state education regulations
- Experience with grant-funded programs in schools
- Background in teaching or educational leadership
- Public speaking experience at education conferences
- Knowledge of accessibility standards in digital learning
- Experience with product localization for diverse regions
Compensation
Competitive salary with equity and benefits
Work Arrangement
Remote
Team
Small, fast-moving team focused on AI innovation in education
About the Role
This position owns the strategic direction for product marketing, ensuring that messaging, positioning, and launch activities reflect real educator needs and market dynamics. You will work closely with product, sales, and customer success to scale adoption and retention.
Our Mission
We aim to empower educators with intelligent tools that save time, enhance instruction, and support equitable learning outcomes through responsible AI.
Culture & Values
We value transparency, empathy, and speed. Team members are trusted to own their work, take initiative, and challenge assumptions in service of educators and students.
Growth Opportunities
As the organization scales, this role will evolve to lead larger teams and shape broader marketing strategy across new product lines and geographies.
