MagicSchool AI is hiring a Director of Product Marketing to lead our growing PMM team. In this role, you will own our product positioning, messaging, competitive intelligence, and launch discipline, translating sophisticated AI capabilities into compelling narratives that build trust and drive adoption.

What You'll Do

Lead, coach, and grow a high-performing product marketing team.
Establish clear roles, rituals, operating rhythms, and performance expectations.
Build the long-term PMM org structure, hiring roadmap, and scalable processes.
Set the quality bar for messaging, strategic thinking, and GTM execution across the team.
Own MagicSchool’s product positioning, audience messaging, and value propositions.
Create a unified messaging architecture used consistently across Sales, Product, Marketing, and CX.
Turn complex product capabilities into simple, compelling narratives that shape the category.
Enhance and enforce a company-wide GTM playbook (roles, timelines, enablement, channels, metrics).
Lead the team through end-to-end product launches—from narrative development to measurement.
Ensure PMM is embedded upstream in product development and roadmap conversations.
Build and manage a formal Competitive Intelligence function within PMM.
Synthesize competitive insights into positioning, differentiation, and roadmap influence.
Equip Sales and Product with timely, accurate intelligence and recommendations.
Collaborate with enablement to create practical, high-quality sales enablement (decks, battlecards, solution briefs).
Partner with Sales and CX leadership to ensure consistent adoption and measurable impact.
Support CX and customer marketing with customer-facing messaging, value-content, and retention/expansion enablement.
Ensure PMM serves as the 'hub' for integrated campaigns across Growth, Content, Brand, and Sales.
Provide your team with clear narrative direction for all major campaigns.
Partner with Lifecycle and Growth PM to influence onboarding, activation, and PLG programs.
Establish and lead recurring alignment rituals across Product, Sales, and Marketing.
Drive clarity, accountability, and decision-making across GTM motions.
Act as a trusted leader who elevates communication and reduces friction between teams.

What We're Looking For

7+ years in B2B SaaS product marketing.
2–4+ years directly managing PMMs.
Experience building PMM functions, not just inheriting mature ones.
Demonstrated success creating positioning frameworks, messaging architectures, and persona strategies.
Proven ability to lead complex, cross-functional launches with measurable impact.
Experience partnering closely with executive leaders and influencing high-stakes decisions.
Expert-level positioning, messaging, and narrative development.
GTM rigor: launch strategy, orchestration, and post-launch measurement.
Strong competitive intelligence discipline.
High-quality writing and editing; ability to coach others toward that bar.
Executive communication and cross-functional influence.
Ability to build and scale processes, systems, and team operating models.
Fluency with modern PMM and AI tools.
High judgment, prioritization skills, and bias for action.

Nice to Have

Experience in EdTech, PLG, or dual motion (PLG + enterprise) environments.
Built or scaled a product marketing team (hiring, coaching, leveling, performance management).
Owned positioning and messaging for a complex SaaS product.
Led multiple multi-channel launches from strategy through adoption.
Created widely-adopted sales enablement and competitive assets.
Directly contributed to improved pipeline quality, enterprise win rates, activation, or usage.
Been the connective tissue between Product, Sales, CX, and Marketing at an early or growth-stage company.