Responsibilities
- Guide the team in designing and executing go-to-market strategies for new products, from identifying initial target audiences and developing compelling positioning and a robust learning plan, to scaling distribution for products that achieve product-market fit.
- Collaborate with the Product team, consumer research, engineering, and design to shape a product roadmap that addresses unmet customer needs and generates new business growth opportunities.
- Create focused briefs grounded in business and customer insights for creative teams to implement.
- Present business performance reviews and key findings to the executive leadership team.
- Actively consume culture and identify trends that can influence creative and product strategy.
- Manage an experienced product marketer, fostering a team culture of excellence, curiosity, and respect.
Requirements
- 8+ years in consumer product marketing or growth marketing, with experience in technology and/or startups.
- Passionate storyteller with strong communication, presentation, and writing skills.
- Strategic thinker who equally values creativity and marketing effectiveness.
- Ability to bring structure to ambiguity, apply frameworks, and distill insights into coherent, concise, and actionable plans that address complex objectives.
- Data-driven mindset with comfort in analysis, testing, and measurement methodologies, including experience running messaging tests and A/B experiments.
- Low-ego leader willing to dive into details and make others successful.
- Experience managing and developing a team of marketers.
- Bachelor's degree or higher.
Nice to Have
- Personal finance knowledge and experience is a big bonus, but not required.
Benefits
- Equity
- Medical, dental, and vision coverage
- 401(k) with company match
- Employee Stock Purchase Plan (ESPP)
- Generous time off
- Parental leave
- Wellness reimbursements
- Professional development
- Employee investing discount
