Remote Talent LATAM is hiring a Director of Performance Marketing | Remote | LATAM Only | 81157

The Director of Performance Marketing will lead the performance marketing function at Remote Talent LATAM, a dynamic organization operating in a high-growth eCommerce space. This senior leadership role is responsible for building and managing a high-performing team, driving scalable marketing operations, and delivering measurable growth across North American markets.

What You'll Do

• Manage recruiting agencies to identify and hire top-tier talent.
• Build and manage a team of Funnel-, CRM- & marketing managers as well as Media Buyers providing 7-day-a-week coverage across European and North American time zones.
• Establish team structure, roles, and responsibilities for optimal funnel oversight and performance.
• Develop comprehensive training programs and standard operating procedures (SOPs).
• Foster a high-performance, accountability-focused culture driven by measurable results and continuous improvement.
• Own P&L responsibility for all campaigns, ensuring profitability and ROI.
• Develop and execute strategies to optimize funnel performance, conversion rates, and customer lifetime value.
• Manage relationships and performance of external affiliate partners.
• Oversee funnel optimization, A/B testing, and data-driven conversion improvement initiatives.
• Partner with our CRM team to optimize the customer journey and data flow to optimize routing and reduce transaction friction.
• Work with developers to implement tracking, landing pages, and funnel enhancements.
• Collaborate with graphic designers to produce high-converting creative assets.
• Develop a comprehensive marketing strategy aligned with company objectives.
• Establish KPIs, reporting frameworks, and performance monitoring systems to track and drive results.
• Manage marketing budgets, ensuring efficient allocation of capital.
• Stay ahead of industry trends, platform updates, and competitor moves to maintain a competitive edge.

Team & Environment

• Team includes Funnel-, CRM- & marketing managers as well as Media Buyers; coverage across European and North American time zones.

Work Mode

• Remote work within LATAM countries.
• Work mode is local-country with full remote flexibility.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.