Lead the future of performance-driven growth in a remote role built for marketing leaders in LATAM. As Director of Performance Marketing, you’ll shape strategy, lead a cross-functional team, and drive measurable results in a dynamic direct-to-consumer eCommerce landscape.
What You’ll Own
- Build, train, and manage a high-performing team of marketing managers, CRM specialists, and media buyers, ensuring seamless 24/7 coverage across time zones.
- Design team structure and workflows to maximize accountability, funnel oversight, and campaign performance.
- Develop training programs and standardized operating procedures to ensure consistency and scalability.
- Lead full-funnel optimization—from acquisition to retention—using A/B testing, conversion rate improvements, and data-driven insights.
- Direct P&L for all campaigns, ensuring strong ROI and efficient use of marketing budgets.
- Collaborate with CRM, creative, and development teams to enhance customer journeys, tracking, and asset performance.
- Manage external affiliate partnerships and vendor relationships to expand reach and efficiency.
- Define KPIs, reporting systems, and performance dashboards to track progress and guide decision-making.
- Stay ahead of digital marketing trends, platform changes, and competitive dynamics to maintain strategic advantage.
How You’ll Make an Impact
Your leadership will directly influence customer acquisition strategy, funnel efficiency, and long-term brand growth. By fostering a culture of ownership and continuous improvement, you’ll help scale operations while maintaining agility in a rapidly evolving market.
