About the Role
The role involves leading a team responsible for planning, executing, and optimizing paid media campaigns to acquire new customers efficiently and at scale.
Responsibilities
- Lead the development and execution of paid media strategies across multiple platforms
- Manage and optimize advertising budgets to maximize return on investment
- Collaborate with analytics teams to measure campaign performance and customer lifetime value
- Oversee agency partners and vendor relationships for media buying and creative production
- Identify new opportunities in digital advertising channels to expand reach
- Develop testing frameworks to refine targeting, messaging, and conversion funnels
- Translate business goals into scalable acquisition KPIs and reporting structures
- Guide strategic decisions using data insights and market trends
- Ensure brand consistency across all paid campaigns and touchpoints
- Work closely with product and content teams to align acquisition efforts with user experience
- Lead cross-functional initiatives to improve conversion rates from paid traffic
- Stay current with changes in digital advertising platforms and compliance requirements
- Mentor and develop a team of acquisition specialists and managers
- Present performance updates and strategic recommendations to executive leadership
- Drive innovation in automation and bid management tools for paid channels
- Evaluate and integrate emerging ad technologies and platforms
- Coordinate seasonal and promotional campaigns with regional marketing teams
- Manage risk in media spending through diversification and performance monitoring
- Support brand awareness initiatives through strategic media placement
- Ensure compliance with data privacy regulations in all digital campaigns
Nice to Have
- MBA or advanced degree in a related discipline
- Experience in financial services or consumer fintech
- Certifications in Google Ads, Meta Ads, or other ad platforms
- Hands-on experience with bid optimization software
- Prior work in regulated industries with compliance constraints
- Familiarity with customer journey analytics tools
- Experience scaling acquisition in international markets
- Background in performance creative strategy
- Knowledge of first-party data strategies post-cookie tracking
- Experience with influencer-driven paid campaigns
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility for remote and in-office work
Team
Part of the marketing leadership team focused on scalable growth strategies
About the Role
This position plays a central role in shaping the future of customer growth through paid channels. The ideal candidate will combine analytical rigor with creative thinking to build sustainable acquisition engines.
What We Value
We prioritize data-informed decision-making, accountability for results, and continuous experimentation. Candidates should demonstrate a history of learning from both successes and setbacks.
Growth Opportunities
The role offers direct impact on company metrics and visibility at the executive level. There is potential for expanded scope as the organization scales.
Team Culture
Collaboration, transparency, and agility define how we work. Team members are expected to share insights and challenge assumptions to improve outcomes.
Application Process
Candidates should expect a multi-stage process including a screening call, a presentation of past work, and interviews with team members and leaders.
Available for qualified candidates requiring sponsorship
