The Director of Media will lead the transformation of David Laroche's personal brand into a global, iconic company brand for Paradox, an EdTech company building an Operating System for Greatness. This role requires creative authority over a dual-brand strategy, end-to-end content creation, and leadership of a high-performance content team to produce cinematic, conversion-driven media that disrupts the self-help industry.
What You'll Do
- Architect a symbiotic dual-brand strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
- Propose radical new formats (e.g., documentaries, reality shows, conceptual shorts) that break the norms of the self-help industry.
- Define distinct editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.
- Take full responsibility for the entire production chain: writing hooks, storyboarding narratives, and ensuring final cuts match the creative vision.
- Deliver on all pitched concepts by sourcing, hiring, and onboarding necessary talent (e.g., motion designers, drone operators, niche experts).
- Treat David Laroche as the 'Actor' on set by ensuring flawless scripts, sets, and direction so he can perform without mental load.
- Lead the internal content team (Factory Manager, Video Editors, Graphic Designers) by setting tempo, culture, and daily standards of excellence.
- Provide high-level artistic direction and serve as the final quality check; no content is published unless it meets the 'Paradox Standard' of aesthetics and storytelling.
- Challenge the team to continuously upskill in areas like sharper cuts, better sound design, and stronger visual storytelling.
- Treat content as the primary acquisition channel by collaborating with the Head of Growth to produce conversion-focused assets for ads.
- Analyze retention graphs, CTR, and CPL to iterate quickly, killing underperforming content and aggressively scaling what works.
What We're Looking For
- Proven experience growing a media brand, YouTube channel, or personal brand to significant scale (100k+ followers or millions of views).
- Understanding of virality and retention mechanics.
- Experience managing a creative team (editors, designers) and providing feedback that elevates work from 'good' to 'masterpiece'.
- Elite scripting skills with demonstrable examples of high-performing scripts.
- Ability to structure narratives, write scroll-stopping hooks, and maintain audience engagement for 20+ minutes.
- Experience in environments where content directly drove business results (ads, launches, conversions), not just vanity metrics.
- Intolerance for mediocrity and strong aesthetic 'Taste'—visibly pained by poor design, clumsy edits, or weak headlines.
- Deep obsession with psychology—understanding why people click, share, and emotionally engage with content.
- Proven 'Doer' mentality with authority: capable of scripting, directing, and editing when necessary.
- No ego—willingness to let go of ideas that fail, analyze data, pivot quickly, and ship new concepts with energy.
- Native or bilingual proficiency in French.
- Fluent English, with ability to hold detailed conversations with English-speaking colleagues.
- Written communication in English is required.
Team & Environment
Lead an internal content team including a Factory Manager, Video Editors, and Graphic Designers, while collaborating closely with the Head of Growth and VP Marketing. You will interact regularly with Quentin (VP Marketing) and Timy (HR). The culture emphasizes autonomy, accountability, speed, and impact, with standards comparable to Apple, Spotify, and MasterClass. You’ll work alongside filmmakers, psychologists, engineers, and creatives who are obsessed with transformation and intolerant of mediocrity.
Benefits & Compensation
- Flexible working hours
- Remote work from anywhere (remote-first culture)
- Option to work from company offices in Dubai, Paris, or Lisbon
- Mac laptop provided for work
- 350€ per year from the company for personal wellness (gym, dance class, etc.)
- 150€ annually for books or education
- 6 one-on-one coaching sessions with a Paradox Coach (personal or professional development)
- Opportunity to contribute to the Paradox Foundation, a nonprofit empowering teenagers
- Work alongside filmmakers, psychologists, engineers, and creatives obsessed with impact
- Be part of a culture surrounded by A-players who strive for high performance
- Play a crucial role in developing a product used by millions
- See real-life transformations through the '100,000 Dreams Wall' showcasing client successes
Work Mode
Remote-first with full flexibility. Work from anywhere in the world, or choose to work from company offices in Dubai, Lisbon, or Paris.
