Rocky Talkie is hiring a strategic Director of Marketing & Ecommerce with full ownership over direct-to-consumer revenue, brand strategy, and digital experience. You will set the vision for growth and lead with a hands-on approach.
What You'll Do
- Own and drive the entire DTC funnel, from traffic to conversion to retention
- Lead brand growth with innovative, cross-channel marketing strategies that elevate visibility and engagement
- Steward and evolve the Rocky Talkie brand as we grow and expand into new customer segments and geographic markets
- Guide strategy and execution across performance and retention marketing, lifecycle, user experience, content, and storytelling
- Oversee the ecommerce roadmap, managing Shopify and the integrated tech stack
- Build, mentor, and scale a nimble team while collaborating cross-functionally across product, operations, and customer experience
- Translate data into insights, and insights into action
What We're Looking For
- 8+ years of experience in marketing and ecommerce
- Leadership roles in DTC brands
- Deep expertise in growth marketing, retention, and ecommerce operations
- Analytical, creative, and customer-obsessed
- Success working in fast-paced, resource-constrained environments
Nice to Have
- Located in the Front Range of Colorado, ideally near Denver
- Passionate about the outdoors and excited by the opportunity to shape the future of an authentic backcountry brand
Technical Stack
- Shopify
Team & Environment
You will join a small, passionate, and highly motivated team and collaborate cross-functionally across product, operations, and customer experience.
Benefits & Compensation
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Sick Leave
- Paid Holidays
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Remote work
Work Mode
This is a remote position.
Rocky Talkie is driven by the belief that better communication in the backcountry can save lives and donates $2 per radio sold to search and rescue teams around the country.
