PadSplit is hiring a Director of Lifecycle Marketing to develop and execute comprehensive strategies that drive customer retention, engagement, and growth. In this role, you will own the end-to-end customer journey and build data-driven marketing programs.

What You'll Do

Develop and own the lifecycle marketing strategy for PadSplit's platform.
Build and manage automated marketing programs across the customer journey.
Analyze user behavior and engagement data to identify opportunities for growth.
Lead cross-functional initiatives with Product, Engineering, and Growth teams.
Define and track key metrics to measure the impact of lifecycle initiatives.

What We're Looking For

Proven experience in lifecycle marketing, retention marketing, or growth marketing roles.
Strong analytical skills with the ability to translate data into actionable insights.
Experience designing and implementing automated marketing campaigns.
Demonstrated ability to lead strategy and execution in a cross-functional environment.
Excellent communication and project management skills.