Full-time

Grüns is hiring a Director of Growth Marketing

About the Role

Client company is hiring a Director of Growth Marketing to lead its integrated growth engine. You will own the full system, combining paid media, creative, CRO, and influencer strategy to drive efficient new customer acquisition and improve long-term customer value through precise capital allocation and disciplined experimentation.

What You'll Do

  • Own and scale paid media, creative process, CRO, and influencer strategy as one integrated growth system.
  • Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
  • Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
  • Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
  • Build and operate a disciplined testing roadmap that compounds performance over time.
  • Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
  • Maintain daily visibility into performance, acting decisively when results deviate from plan.

What We're Looking For

  • Demonstrated success driving customer acquisition, paid media, or growth at scale, with a track record of improving efficiency and performance over time.
  • Hands-on experience across paid media, CRO, and influencer marketing, with a strong understanding of how these channels work together as part of a unified growth system.
  • Proven ability to develop, test, and iterate on creative, offers, and funnels, using experimentation to unlock new growth opportunities.
  • Deep comfort working with performance data and metrics, paired with intellectual curiosity and a desire to continuously learn, adapt, and improve.
  • Experience managing meaningful media budgets while balancing short-term performance with long-term brand and customer value.
  • Comfortable operating in fast-moving, high-expectation environments where priorities evolve and learning speed matters as much as past results.

Team & Environment

You will partner closely with Brand, Data & Analytics, and E-commerce teams.

You will operate in an environment where you take full ownership of outcomes and operate with urgency and discipline. You think competitively and are motivated to build category leadership, not just incremental wins. You are deeply analytical, data-driven, and skeptical of assumptions. You move fast, test relentlessly, and raise the performance bar for yourself and others.

Required Skills
Growth MarketingTeam LeadershipMarketing StrategyPerformance MarketingBudget ManagementCross-functional CollaborationData AnalysisA/B TestingCustomer AcquisitionLifecycle MarketingMarketing AutomationROI Optimization
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About company
Grüns

Grüns is a company that believes foundational nutrition should be simple and convenient for everyone. They bring comprehensive and real nutrition through gummies formulated from 60 nutrient-dense and whole-food ingredients.

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Job Details
Category management
Posted 17 days ago