Hadley Designs is hiring a Director of Ecommerce to own and scale our Shopify and TikTok Shop businesses end-to-end. As the general manager of these channels, you'll build a repeatable DTC growth machine and lead a high-performing team, empowering the CEO to focus on broader company strategy.

What You'll Do

Own and scale Shopify and TikTok Shop P&Ls to $20M+ in combined profitable revenue within 18 months.
Build a repeatable DTC growth machine powered by bundles, funnels, paid media, CRO, and lifecycle marketing.
Maintain strict profitability standards with ROAS targets of 2.0+ on Shopify and 3.5+ on TikTok Shop.
Lead and develop a high-performing ecommerce team with clear ownership, cadence, and accountability.
Fully own ecommerce strategy and execution so the CEO is removed from day-to-day channel decisions.
Test and launch 100+ ad creatives per week across Meta and TikTok.
Own paid media performance and optimization to hit ROAS and unit economics targets.
Collaborate with TikTok Ops and Affiliate teams to scale top-performing content.
Coordinate funnel launches with Amazon and TikTok Shop for halo effects.
Launch one new bundle-based funnel every month tied to clear educational outcomes.
Review and optimize CVR, AOV, CAC, LTV, and upsells weekly.
Oversee homepage, collection pages, and product pages to support top funnels.
Build and maintain SOPs for funnels, launches, promos, and CRO testing.
Plan and execute seasonal promotions like Back-to-School and Holidays.
Drive email and SMS revenue to at least 25 percent of Shopify sales using Klaviyo and Postscript.
Optimize lifecycle flows including welcome, abandon, post-purchase, and win-back.
Build clear ascension paths across bundles to increase lifetime value.
Develop blog and SEO strategies that educate buyers and drive organic traffic.
Review P&Ls and funnel-level performance weekly.
Track and analyze KPIs including AOV, CVR, CAC, LTV, ROAS, and GP:CAC.
Deliver weekly scorecards with insights, growth levers, and blockers.
Present monthly growth plans and forecasts with confidence and clarity.
Lead weekly ecommerce meetings focused on priorities, velocity, and execution.
Manage and coach a growing team across Shopify and TikTok Shop.
Hire, onboard, and develop talent as funnel output scales.
Build and continuously improve ecommerce SOPs and playbooks.
Establish operating cadences that enable speed without burnout.
Uphold Hadley Designs core values of Extreme Ownership, Relentless Innovation, and Integrity Above All.

What We're Looking For

5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
Proven track record growing brands beyond $20M in revenue.
Deeply fluent in Meta and TikTok Ads and high velocity creative testing.
Hands-on with Shopify, Klaviyo, and Postscript.
Understand bundles, upsells, funnels, and LTV deeply.
Can write, review, and optimize high-converting landing pages.
Comfortable leading a remote team with clear cadences and accountability.
Value integrity, move fast with intention, and follow through every time.
Care about the mission and believe learning should be fun, engaging, and screen free.

Technical Stack

Shopify
TikTok Shop
Meta Ads
TikTok Ads
Klaviyo
Postscript

Team & Environment

You will lead and develop a high-performing ecommerce team, managing a growing group across Shopify and TikTok Shop. You will report directly to the CEO.

Benefits & Compensation

Real ownership, trust, and impact.
Remote-first company built on autonomy, creativity, and accountability.
Work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
Surrounded by A+ team members that value excellence, growth, and doing the right thing.
Build something meaningful with products that help families connect and learn.
Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.