Responsibilities
- Directs DSD distribution strategy for the Foodservice channel across both KDP and ISO partners.
- Collaborate with KDP and ISO Foodservice leadership to expand Vita Coco distribution and drive growth.
- Oversees a team of Foodservice Distribution Managers, focusing on DSD Foodservice execution and identifying new regional account opportunities.
- Works closely with DSD VC Leaders to prioritize Foodservice initiatives alongside national and regional broadline distribution strategies, extending beyond retail.
- Manages distributor relationships, including sales performance, volume growth, incentives, and regulatory compliance.
- Serves as the primary liaison between distributors and internal departments such as sales, supply chain, marketing, and finance.
- Supports the development and accuracy of monthly S&OP forecasts.
- Develops and implements action plans to address and rectify performance gaps.
- Recruits, manages, and develops Foodservice Distribution Managers to strengthen relationships with distributors and key customers, and to address non-commercial business opportunities.
- Provides direction and constructive feedback to teams to foster strength-based development and growth.
- Build strong partnerships with Sales, Marketing, Operations, Innovation, and RTM teams to ensure cohesive cross-functional collaboration.
Requirements
- Bachelor’s degree in business or a related field
- Minimum of 10 years of professional sales experience
- At least 3–5 years of experience in sales leadership roles
- Background working with Sysco, Vistar, or US Foods
- Willingness to work flexible hours, including evenings and weekends
- Strong business acumen, customer focus, relationship management skills, and results-driven approach
- Excellent verbal and written communication abilities
- Exceptional analytical thinking and problem-solving skills
- Ability and willingness to travel up to 75% within the market
- Proficiency with core functions of the MS Office Suite (Outlook, Excel, Word, PowerPoint)
Nice to Have
- Beverage sales experience
Additional Information
- Ability and willingness to travel up to 75% within the market.
- Willingness to work flexible hours, including evenings and weekends.
