Crux is hiring a Director of Demand Generation

Crux is hiring a Director of Demand Generation to lead demand generation strategies that drive customer acquisition, engagement, retention, and revenue growth for our complex, multi-product platform. You will build and scale a marketing team, own the full customer funnel, and leverage AI and marketing technology.

What You'll Do

• Lead team growth: inherit one direct report, hire two more immediately, and scale the team significantly throughout 2026.
• Develop team members across growth marketing, account-based marketing (ABM), and outbound campaigns.
• Own end-to-end demand generation strategy across three product offerings: transferable tax credits, debt financing, and tax & preferred equity.
• Drive qualified lead generation and pipeline growth through multiple channels.
• Oversee sophisticated prospect targeting strategies for developers, manufacturers, investors, and financial institutions.
• Lead growth marketing initiatives including digital advertising, content marketing, SEO, and conversion optimization.
• Direct account-based marketing (ABM) strategies for high-value enterprise prospects.
• Manage cold outbound campaigns and sales development programs.
• Design comprehensive nurture programs for a marketplace-driven sales process.
• Build marketing automation workflows supporting a tech-enabled services model.
• Create customer retention and expansion programs.
• Architect and implement a modern martech stack leveraging AI and automation.
• Champion adoption of AI-powered tools for content personalization, lead scoring, and campaign optimization.

What We're Looking For

• 8+ years of marketing experience.
• 3+ years leading demand generation and lifecycle marketing teams.
• Proven track record in B2B marketing with results in customer acquisition and revenue growth across inbound, outbound, and ABM.
• Experience managing multiple marketing motions simultaneously.
• Strong leadership experience with ability to hire, develop, and scale high-performing teams.
• Analytical mindset with experience in marketing attribution, funnel optimization, and ROI measurement.
• Demonstrated experience building and optimizing martech stacks that include AI-powered tools.
• Proven track record of using AI to improve marketing efficiency, including content velocity, personalization at scale, and campaign performance.

Nice to Have

• Experience in financial services, investment banking, energy, or climate tech.
• Knowledge of marketplace business models and transaction-based revenue streams.
• Familiarity with tax equity, project finance, or clean energy industry dynamics.
• Understanding of regulatory requirements in financial services marketing.

Team & Environment

You will join a 65+ person company team. You will inherit one direct report and hire two more immediately, with more to follow in the first half of 2026.

Benefits & Compensation

• Total cash compensation: $190,000 - $250,000.
• Equity: Stock options.
• Healthcare: 100% of premiums for employees, subsidize 70% for dependents.
• Dental & vision: 100% of premiums for employees, 50% for dependents.
• 10 company holidays per year.
• 20 days paid time off per year.
• 401k account (no matching program).
• Parental leave: 16 weeks for birthing parents, 12 weeks for non-birthing parents.

Work Mode

This is a remote-first position open to candidates in the US and Canada.

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.