DICK'S Sporting Goods, Inc. is looking for a Director, Media Execution to lead the end-to-end management, delivery, and optimization of advertising campaigns across the Dick’s Media Network (DMN). This individual will define and execute DMN’s standard of excellence for media planning, buying, and campaign management, spanning onsite, offsite, in-store, and connected TV channels.
What You'll Do
- Oversee trafficking, QA, pacing, and optimization of all media campaigns to ensure flawless delivery across DMN’s digital and in-store channels.
- Establish and continuously evolve DMN’s operating framework for media planning, buying, and campaign execution, including process design, documentation, and quality control.
- Collaborate with Sales, Product, Measurement, and Monetization to translate sold programs into actionable campaign plans that drive performance and advertiser satisfaction.
- Leverage data and insights to monitor pacing, improve efficiency, and maximize return on ad spend across channels.
- Partner with internal Product and external platform teams to advance campaign management systems, automation, and performance dashboards.
- Ensure all post-campaign deliverables, insights, and reporting meet or exceed client expectations and reinforce the value of DMN’s platform.
- Build effective teams that apply their diverse skills and perspectives to achieve common goals by establishing common objectives and a shared mindset.
- Manage execution responsibilities and workload of direct and indirect reports to achieve functional deliverables on time and with quality.
- Develop talent through coaching, feedback, exposure, and stretch assignments to meet their own career goals as well as the organization’s priorities.
- Establish strategic staffing and succession plans; successfully deliver on proposed staffing objectives.
- Drive the talent selection process in alignment with the company’s talent philosophy for open direct and indirect reporting positions; ensure all direct reports are appropriately trained and on-boarded.
- Drive engagement by creating a climate where people are motivated to do their best to help the organization achieve its objectives; focus on voice of teammate data.
- Lead and mentor a team of Ad Operations Managers, Campaign Specialists, and Optimization Analysts, fostering a culture of collaboration, accountability, and continuous improvement.
What We're Looking For
- Bachelor's Degree
- 15+ years of experience in ad operations, digital media, or campaign management
- 8+ years in senior leadership roles
- Expertise with trafficking and ad management platforms (e.g., Google Ad Manager, Criteo, The Trade Desk, LiveRamp, or equivalent)
- Deep understanding of multi-channel campaign execution, including onsite display, programmatic, retail media, and CTV
- Strong analytical mindset and familiarity with data-driven optimization and measurement practices
- Proven success leading operational teams within high-growth media, retail, or technology organizations
- Exceptional cross-functional communication and stakeholder management skills
- Demonstrated ability to design scalable processes, manage complexity, and deliver operational excellence at scale
Technical Stack
- Google Ad Manager
- Criteo
- The Trade Desk
- LiveRamp
Team & Environment
You will lead and mentor a team of Ad Operations Managers, Campaign Specialists, and Optimization Analysts.
Benefits & Compensation
- Competitive total rewards package that could include incentive, equity, and benefits
- Compliance with all state paid leave requirements
- Generous suite of benefits
- Compensation: $114,300.00 - $190,500.00
Work Mode
This is a remote position.
We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
