Suntory is hiring a Director, Meals Marketing to own brand performance KPIs and lead full-funnel marketing initiatives for our Meals business. This role drives the strategy and execution to increase meal incidence and visibility across various platforms and channels.
What You'll Do
- Own brand performance KPIs, including Volume, Share, and Equity (Meal Salience).
- Lead full-funnel marketing for Meals, driving ATL, Digital/Social, Influencer, Retail Media, and on-ground activations.
- Lead the full spectrum of Meals initiatives, including AWO thematic campaigns, Food Aggregators, QSR, MCK, and 7E meals.
- Develop MCK as a holistic consumer and customer engagement platform to build mental and physical availability and increase meal incidence at point of sale.
- Collaborate cross-functionally with AFH, Trade Marketing, and ComEx to uplift meal incidence and deliver perfect store visibility.
- Optimize A&M investment by managing budgets and ensuring spending effectiveness to maximize impact for the Meal initiative.
What We're Looking For
- Proven experience and success in the AFH ecosystem, working with chained customers, independent eateries, and Food Aggregator platforms.
- Strong end-to-end multi-agency and cross-functional team management skills.
- Matrix organizational experience, with the ability to navigate complex structures and influence stakeholders.
- Ability to operate at different altitudes, from long-term strategic thinking to driving excellence in execution.
- A balanced approach, combining strong creative thinking with data-led analytical competencies.
- Consumer centricity and a proactive approach to mining for deep consumer and customer insights.
- An outside-in approach, with curiosity and a constant drive to benchmark and learn from external best practices.
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day.
