About the Role
This role is responsible for leading the marketing operations function, ensuring the effective use of technology, data, and processes to support marketing objectives and business growth.
Responsibilities
- Oversee the design and implementation of marketing technology infrastructure
- Align marketing systems with business goals to improve efficiency
- Lead the integration of CRM, marketing automation, and analytics platforms
- Develop reporting frameworks to track marketing performance and ROI
- Manage data governance to ensure accuracy and compliance
- Optimize lead management processes from capture to handoff
- Drive marketing operations scalability to support global campaigns
- Collaborate with sales and finance on forecasting and budgeting
- Establish key performance indicators for marketing initiatives
- Improve workflow automation across marketing teams
- Lead cross-functional projects to enhance system capabilities
- Ensure marketing tools are utilized to maximum potential
- Support change management during technology transitions
- Develop operational standards and best practices
- Monitor compliance with data privacy regulations
- Analyze operational bottlenecks and recommend solutions
- Partner with IT on security and system integrations
- Manage vendor relationships for marketing technology services
- Train marketing staff on new tools and processes
- Implement scalable processes for campaign execution
- Use data insights to guide strategic decision-making
- Maintain documentation for all marketing operations workflows
- Evaluate emerging technologies for potential adoption
- Ensure alignment between marketing operations and overall business strategy
- Drive continuous improvement in marketing efficiency and effectiveness
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility for remote and office-based work
Team
Collaborative marketing team focused on data-driven strategies and operational excellence
About the Team
The marketing team operates at the intersection of data, technology, and strategy to drive measurable business outcomes.
What You’ll Achieve
- Build a scalable marketing operations foundation that enables rapid campaign deployment and accurate performance tracking.
- Lead digital transformation initiatives within the marketing department.
- Deliver insights that shape marketing strategy and investment decisions.
Available for qualified candidates
