Responsibilities
- Collaborate with the VP of Marketing to define the department's marketing vision and omni-channel strategy, covering advertising, fan marketing communications, lead generation, and lifecycle marketing through customer personas and journey mapping.
- Direct paid advertising, email, SMS, push notification, and website/mobile app strategies to increase revenue from ticket sales and corporate partnerships while engaging the fan base.
- Oversee the execution of major revenue-generating campaigns.
- Manage the complete marketing funnel from lead capture and data collection through campaign execution and outcome measurement, adjusting strategies based on performance data.
- Establish KPIs with the VP of Marketing and leverage data-driven insights to evaluate campaign performance and pinpoint improvement opportunities.
- Supervise the Senior Manager of Marketing Technology to ensure the website, mobile app, marketing automation, and analytics platforms are top-tier, high-performing, and designed to enhance the fan experience.
- Optimize digital platforms and the marketing technology stack to convert fan engagement into revenue, driving ticket sales, e-commerce, and other digital income streams.
- Collaborate on tools, data infrastructure, and automation strategies that support marketing efficiency, personalization, and departmental decision-making.
- Manage the Marketing Operations function by partnering with the Marketing Project Manager to establish priorities, workflows, and best practices for project execution.
- Define clear request processes and timelines, and train internal departments on project requirements and turnaround times.
- Track progress, ensure team accountability to deadlines, and lead project post-mortems to enhance future execution.
- Coach, mentor, and develop direct reports to build an accountable, collaborative team positioned for growth.
- Work closely with the Director of Creative Services from brand direction and creative concepting through final execution to ensure marketing strategy and creative output are cohesive and aligned.
- Act as an integrator across departments such as Ticket Sales, Partnerships, Broadcast, and Community Engagement, keeping cross-functional partners aligned and moving forward.
- Apply sound judgment and decisiveness in high-pressure situations with competing priorities.
- Perform other duties as assigned.
Requirements
- Bachelor's degree in Marketing or a related field.
- 8-10 years of full-time marketing experience, including managing paid advertising campaigns, brand strategy, and email marketing.
- 3-5 years of staff management experience, including project assignments and performance evaluations.
- Proven track record in sports marketing, with the ability to communicate confidently and drive alignment across departments.
- Skilled in leading, prioritizing, and delegating multiple concurrent, time-sensitive projects, including large cross-departmental implementations.
- Strong command of KPIs, metrics, scorecards, and dashboards to measure and communicate marketing performance.
- Excellent written and verbal communication skills, with meticulous attention to detail in writing and proofreading.
- Proactive, well-organized operator who drives on-time, in-scope delivery and brings strong problem-solving skills.
- Confident people leader who sets clear standards, develops direct reports, and holds a bar for execution across the team.
- Comfortable operating in high-stress, high-stakes situations, able to make tough calls decisively and serve as a steady, trusted right hand to department leadership.
- Flexible schedule with ability to work evenings and weekends as required, and proficient with Microsoft Office Suite or related software.
Nice to Have
- Experience with, or a strong interest in, applying AI tools to improve marketing efficiency and effectiveness.
Benefits
- Industry leading health coverage
- Short and Long-term disability
- Team Member and Dependent Life Insurance
- Group Voluntary Benefits
- Wellness programs through EAP and Headspace
- Discounts and Perks
- Matching 401(k)
- Employee Assistance Program
- Tuition Reimbursement
- Team Store Discounts
- Happy Hours and other fun activities
- Qualified parking and game night meals
- NBA Sponsored Discount Programs
- Employee Referral Bonuses
- Employee Recognition Programs
- Generous Paid Time Off
- Holiday Pay
- Paid Parental Leave
