Responsibilities
- Develop and execute influencer marketing strategies
- Manage relationships with influencers and brand partners
- Create and implement digital content strategies
- Collaborate with cross-functional teams to align on campaign objectives
- Analyze and report on campaign performance metrics
- Identify and evaluate potential influencer partnerships
- Negotiate contracts and manage budgets for influencer campaigns
- Stay updated on industry trends and best practices in influencer marketing
- Provide strategic guidance to junior team members
- Ensure brand consistency across all influencer partnerships
- Develop and maintain influencer marketing calendars
- Coordinate with creative teams to produce high-quality content
- Monitor social media platforms for brand mentions and engagement
- Conduct competitive analysis to inform marketing strategies
- Attend industry events and conferences to build professional network
- Present campaign results and insights to stakeholders
- Manage influencer contracts and ensure compliance with legal requirements
- Develop and implement influencer marketing training programs
- Collaborate with PR and communications teams to amplify campaign reach
- Analyze data to optimize influencer marketing strategies
- Provide regular updates on campaign progress and performance
- Ensure all influencer partnerships align with brand values and objectives
Compensation
Competitive
Work Arrangement
Hybrid
Team
Part of the digital team
What You'll Need
- A Bachelor's degree in Marketing, Communications, or a related field
- Proven experience in influencer marketing or a related field
- Strong knowledge of digital marketing and social media platforms
- Excellent communication and negotiation skills
- Ability to manage multiple projects and deadlines
- Experience with data analysis and reporting tools
- Familiarity with influencer marketing software and platforms
- Strong analytical and problem-solving skills
- Ability to work collaboratively in a team environment
Nice to Have
- Experience with contract negotiation and management
- Knowledge of current industry trends and best practices
- Ability to develop and implement strategic marketing plans
- Experience with budget management and financial reporting
- Strong project management skills
- Ability to build and maintain professional relationships
- Experience with content creation and digital strategy
- Familiarity with social media analytics and reporting
- Ability to present data and insights to stakeholders
- Experience with influencer recruitment and management
- Knowledge of legal and compliance requirements for influencer marketing
- Ability to adapt to changing market conditions and trends
- Experience with cross-functional team collaboration
- Strong organizational and time-management skills
- Ability to provide strategic guidance and mentorship to junior team members
- Experience with competitive analysis and market research
About Us
- A leading global communications firm
- Specializing in public relations, digital marketing, and influencer partnerships
- Committed to delivering innovative and effective marketing solutions
- Dedicated to fostering a collaborative and inclusive work environment
- Recognized for our expertise in digital and social media strategies
- Focused on building strong and lasting relationships with clients and partners
- Driven by a passion for creativity and excellence in marketing
- Providing opportunities for professional growth and development
- Valuing diversity and inclusion in our workforce
- Committed to ethical and responsible business practices
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